What happens when you build a wildly successful business… and then decide to let it go?
In this episode of Crappy to Happy, I'm catching up with my good friend and former podcast co-host Tiffiny Hall to talk about reinvention, identity, burnout, motherhood, body image, and the emotional reality of selling a business you built from the ground up.
After a decade leading her fitness brand TXO, Tiff decided to sell the business to 28 by Sam Wood. In this episode, she opens up about the grief, relief, guilt, and growth that came with stepping away from being a founder and returning to what she loves most: training, teaching, and connecting with people through movement.
We explore:
• Why selling TXO was an emotional grieving process, not just a business decision
• The unseen cost of running a business while navigating pregnancy, postpartum, injury, and chronic illness
• The pressure on women to keep performing publicly while struggling privately
• Motherhood, identity shifts, and choosing presence over productivity
• Burnout, people pleasing, and the challenge of setting boundaries with a loyal community
• Why “doing what you love” can still exhaust you if the structure is unsustainable
• Body image, strength, and concerns about the return of extreme thin ideals
• The realities of the online fitness industry and why it is harder than ever
• Letting go without guilt and trusting that seasons naturally change
• Redefining success, ambition, and fulfilment in midlife
🎧 Listen now and join the conversation.
To listen on Apple, Spotify or any podcast platform: www.crappytohappypod.com
To connect with Cass:
www.instagram.com/cassdunn_xo
To connect with Tiff:
www.instagram.com/tiffhall_xo