How I'm Using AI to Massively Simplify My Business

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Hello and welcome back to another episode of Crappy to Happy.

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How many times have you said you need to clone yourself to get things done?

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Well guess what?

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This is me cloning myself, but there are so many other ways I am beginning to use AI to

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take work off my plate and free up my time and headspace as a solo business owner if you're

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still just typing questions into chat GPT and then working to edit the responses it gives

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you, let me be the one to tell you you're doing it all wrong.

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So what did you think of that?

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Could you tell AI Cass from Real Cass?

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That was just an example of professional voice cloning by AI.

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So I literally just uploaded loads of samples of my voice.

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It created my AI voice and now I can feed it any text and it will just spit out the information

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in my voice.

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I think it's pretty good.

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I mean, I think there's a few words that sound a bit more Aussie than I sound, but maybe

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that's just me kidding myself.

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Maybe I actually do sound like that.

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It struggles a little bit with some of the Australian accent, but it's pretty good and

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let me tell you that there are people who are creating their podcast using that kind

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of software.

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I know they are and there are people who are making podcasts without a person at all, not

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even like me cloning my voice, giving it a script and reading my script in my voice, but

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manufacturing voices and making up personas and making up podcasts and publishing them.

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This is the world we are living in now.

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How many times have you been on social media and you've seen accounts getting loads of followers

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usually fairly polarizing, they're usually politically motivated accounts, they're not even real

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people and they've amassed hundreds of thousands of followers.

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Number one that just says, I think there's a lot of people who are not very savvy when it

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comes to identifying what is real and what is not.

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But number two, even having said that, it's just getting more advanced.

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The technology is just becoming more advanced so it will get better and better and it will

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become harder and harder to distinguish what is real from what is not.

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And therefore I understand why there are a lot of people who are quite anti-AI, not to

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mention there's a whole lot of ethical considerations as well.

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And I'm no expert in all of this, but you know some of those tech companies that are creating

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now I have questionable ethical standards to begin with.

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And also in terms of the resources that it requires to even produce a response, you know gallons

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and gallons of water are used to power AI every time you put in a question to chat GPT for

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example.

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So while I completely understand people's aversion to it and it's a lot at the moment, I

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mentioned a few weeks ago that one thing that I've been noticing quite apart from all the

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fake accounts out there and all the AI slop that you see and all of the identifying what's

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written by AI with the em dashes, etc.

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What I had started to notice is that increasingly people in the online business space and people

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in online marketing and coaching and these sorts of people running courses, it was almost

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becoming non-negotiable to input some kind of AI functionality, some kind of AI support.

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To give you a couple of examples, I mean you've probably seen this yourself, but there's

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a couple of courses, YouTube training, things like this that I've been in for years and

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years, but the programs that I have lifetime access to and there are courses that I have

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enrolled in more recently coaching programs at the very kind of elementary level.

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What I have seen is once you've done the work of deciding who this offer is going to be

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for and who you want to target, like you do the work, you do the thinking based on what

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you know about your expertise and your ideal customers and the work that you do and all

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of that, then take that idea and go to Chat GPT for example, Claude, some sort of LLM

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and give it these instructions, type in these exact instructions and it was like a scripted

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prompt basically, but where you import into that prompt your own information.

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That would be review this blah, blah, blah, what you would actually copy and paste in

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the work that you had already done and then it was asking the AI to review that or to give

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you some suggestions about that or you have a think about it, you do your work, but also

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take this question, take this prompt exactly these words, copy and paste my words and paste

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them into AI and ask it what it thinks and just to help you with your idea generation.

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You know, just to help you to think more broadly about how you might deliver this course or

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who might be an ideal kind of client that you might be interested to work with.

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So like I said, that's kind of elementary level, that's just copy and paste this script.

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I think what's probably been more common is you enrolling somebody's course or program

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or you'll even just see people online on Instagram or whatever and it will be take my custom

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GPT.

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So they've already created a custom GPT which you just click on and it opens up inside

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your chat GPT, you save it in your sidebar and it has been pre-programmed to provide a

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certain output for you.

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So I've got one for example that is a, she's a woman who's like a tick tock coach, a social

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media coach and she just turns out these custom GPT's.

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She says, okay, here you go, take this one and tell it what you do for your work and it

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will give you at least of 100 possible topics that you could do videos on.

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If you're looking to cluster your content so that instead of just doing one video on this

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topic, you kind of make a batch of videos on the same topic so that when people click

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your profile, they will see that there is other content on the exact same topic and so

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that will reinforce your expertise in your authority and that subject rather than posting

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a bit of this and a bit of that.

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She's got a custom GPT where it will give you a cluster, you type in one topic and it

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will give you seven different angles or 15 different angles, you know, to that same topic,

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different ways you could approach this same topic.

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So custom GPT's is kind of the next level.

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Now the thing about custom GPT's is what they've done is they have refined the prompt and

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they have fed it certain information and certain knowledge and parameters so that they've trained

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this custom GPT to be an expert.

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So rather than that person doing the work of answering a question 100 times, you trained

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the GPT and then a thousand people can use that and anywhere in the world and access that

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expertise.

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Access the expertise of the AI but in the very specific way that it has been trained by

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somebody who is an expert in that topic and told it what to generate in terms of a response.

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So we've got copy and paste, this prompt, we've got custom GPT, they go on from there,

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you know, like there are more, much more advanced agents, I guess, that are really, really

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highly trained, for example, one program that I was in years ago, which was all about doing

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a lot of work to really build a profile of who your ideal customer is and what is the problem

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that you saw, you know, all the standard stuff with sales and marketing and etc.

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But it was a requirement in this course that you did loads and loads and loads of legwork

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and research to validate your offer and figure out who they are and where they are and what

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they're into, etc.

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So what this person has done is she's revamped her entire program and she's created her whole

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own AI studio where she has got AI agents that are trained to have a conversation with you

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and so they just ask you the question, who's your ideal client, you put it in and then ask

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you maybe another couple of questions.

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So again, you're doing a bit of the work yourself but you just feed in the basics and it generates

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this like 40 page profile of this person and what the niche that you should be focusing

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on and what the angles are and where you will find this person and how to pitch to this

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person and what these persons deepest desires are and what their fears are.

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So how you can craft all of your messaging and your marketing.

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So detailed and thorough because again, these agents have been trained in the methodology.

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So somebody has done the work at the front to train them so that then they can offer this

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to all of their customers as a tool that massively shortcuts all of that tedious time consuming

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work that has to be done to get you closer to the point where you can actually maybe have

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a chance of selling something and this is the whole point right.

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It's the time saving.

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It's the short cutting of the process.

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Still, you having to import your own expertise but these massive time saving that can be achieved

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and the level of the depth of information, the quality of information because you are

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tapping into this second brain when you're using AI.

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So while I'm really aware that there are people have no professional knowledge at all that

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can get AI to write them an ebook, write them a website and create their social media

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and go and sell it.

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You're seeing more of that out there as well.

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But for the people who do know their stuff, I think it is really exciting.

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And for me, it felt like overnight.

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I don't know if I'd been living under a rock.

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Obviously, we all have been typing stuff into chat GPT.

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There was a little bit of hesitation at first because it feels like cheating if you ask

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chat GP to help you to do something for me and I think for a lot of people, it's not about

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getting it to do the work.

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For me, it's often about giving me a start when you're staring at a blank screen and the

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information's in my head.

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So just getting over that starting line is just so helpful.

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But like I said, I think there was a lot of resistance initially.

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Apparently, I have heard that women particularly are very slow to take up AI and I don't think

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we're any less tech savvy.

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I think it's probably that mentality that you should be doing it yourself.

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There's an ethical concern about it or you know, some concern that you're short cutting

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or cheating.

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But no, but suddenly I was seeing this everywhere and everything was used as custom GPT or go

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to this AI studio that I've created everywhere.

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And it became very apparent to me very quickly that this was not something to be sleeping on.

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If you wanted to keep up, you probably needed to get on board with this pretty quickly.

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But how do you do that?

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What does that mean?

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How do you maintain that human connection?

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I guess how do you use it for good?

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That's what I've been really diving into.

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So I wanted to spend a little bit of time sharing with you what I have been learning and this

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has been a deep dive for me.

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I have gone all the way in to learning how to use AI in my business.

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And the thing that really jumps out to me is how helpful this is, how life changing potentially

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this is for a small business owner, for a solo printer, for somebody who's working

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on their own and I know a lot of these people, my clients are these people working on their

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own overwhelmed, so stretched, doing everything yourself, just how much capacity there is to

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have things taken off your plate.

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And in a really effective way, when done properly, and just how much space this frees up,

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how much stress and overwork this potentially saves a small business owner, a service provider.

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Somebody who's working with people, somebody who really wants to do good work in the world

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and is drowning in the admin and drowning in just all of the things.

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When you've got to be the salesperson, the marketing person and you've got to be on social

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media and you've got to be creating the content and working with the client and managing

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your diary and it's like, it's a lot, you know, it's a lot.

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And I think that the fact that it's a lot is also what keeps some people really small.

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People get very afraid to grow their business because growing their business means I'll have

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to hire more staff.

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Now I have been in the situation myself where I have had people working for me.

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I've paid lots of people to do lots of different things in my business and it does really add

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the pressure when you suddenly feel responsible and even if it's only five or 10 hours a week

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or something, but when you feel responsible for making sure that somebody else gets paid,

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oftentimes I'd be paying them before I'd be paying myself.

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It can be a point of friction for a small business owner.

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When you want to do more, you want to grow.

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You'd love to be able to work with more clients.

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But if that means that either one, I've got loads more work to do on myself, like loads

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more on my plate or number two, that I have to hire somebody, be responsible for paying

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somebody.

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So therefore there goes all my profit potentially.

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Or just the fact that you have to hire somebody, that's a process in itself, finding somebody,

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training somebody, the time it takes to be able to get somebody else to do the work that

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you currently do, that only you know how to do.

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And you can have all the conversations in the world about how you invest that time up front

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and saves you hours down the track.

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We all know that it is easier said than done to not only find somebody who is really good,

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but then to actually spend the time to train them so that you can eventually step away.

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So what I'm saying is not that this is a reason that you shouldn't hire people, what I'm saying

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is that I know that this is a point of friction and that this is something that stops people

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from growing their business and potentially serving more people and doing better work.

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So I think that getting a handle on this AI, if you can train an AI assistant to do some

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of that work for you, they can do it around the clock.

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That don't need to be paid, that don't take sick days.

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And if you train them really well, they do a really good job.

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And so if you invest that time up front to train a bot instead of a person, the time and

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space and freedom that that potentially gives you, again, like I said, to be more present,

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to do more of the work that you're actually really good at, the work that you love to do,

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the work that you want to be doing, that you're best at because you've cleared off all

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of this other admin kind of stuff that a robot, frankly, can handle.

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And I can already hear people saying, well, that's all well and good, but how sad is that

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and how awful is that that all of these people's jobs are going to be replaced.

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I mean, yeah, people said the same when computers were first invented.

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People had the same fear when the internet was was developed.

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People had the same fear when manufacturing processes started being automated.

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We could talk about this all day.

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There's a thousand examples of people's jobs going, disappearing.

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The worlds moved on, things have changed.

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They'll always be another job.

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They'll just be a different job.

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Remember went through that phase where everybody coming out of high school was like, oh, I've

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got to get into IT.

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IT forget whenever else you wanted to study because now you've got to study IT and coding

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and all of this, all these comms and all these, then we got apps and this was the big boom

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right.

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And now all of these coders are out of jobs because A can write your code for you, but it

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will be the next thing.

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You know, there'll be whatever comes next.

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But I think more of the point what it has opened up is like more space for human connection.

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I think more and more people will be looking for that high quality human connection, the

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stuff that AI can't do.

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Well, I'm not even going to go down that path about people using AI for their therapy.

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Actually, no, I will.

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I will go down that path.

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I will go down that path.

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So something else that has really been in the news is people using AI for therapy.

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People get very bonded to their chatty chat GPT.

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Everybody's got names for their chat.

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Some people just call it chat.

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We feel like we develop a really human-like relationship without chat GPT because the more

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conversations you have with it, the more it gets to know you and it gets to know about you

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and it has a degree of memory of the conversations you've had before.

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And because it's programmed to be so human-like, it feels like you're talking to a friend oftentimes.

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Now this has posed some serious ethical concerns because it's also obviously programmed to be

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sick of antic, like to agree with everything that you say.

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I mean, I think it's hilarious.

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The reason that we all love chat GPT so much or Claude or whatever you're using.

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The reason we love them so much is because everything that you say, it's every idea that

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you suggest or I'm thinking of doing this, it will tell you that is a brilliant idea.

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That's a genius idea.

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Oh, that's perfect for you.

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It's amazing.

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And we all love that validation.

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But the problem is that that sick of fan, sick of, sick of, sick of, sick of, sick of fan,

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sick of fan, sick.

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The fact that it is so agreeable and so validating is a problem because people who have got serious

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mental health issues and who have not a strong grip on reality sometimes, people who are

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really living an alternative kind of world view are talking to the AI and AI is validating

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their very deluded thoughts and ideas.

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And this is a problem.

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This is a problem that has been raised and I believe that the large LLMs have kind of

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been reprogrammed and updated to not do that or to be more aware of some of those dangerous

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signs. But this brings me to one of the other uses of AI now, one of the other things that

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I'm seeing is that you can subscribe to a service like a coach, clone service.

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If you're a coach, you could be health coach, nutrition coach, you could be some sort of

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allied health practitioner and you can program this clone in your approach, like your methodology,

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your frameworks, your knowledge and have that bot essentially be a clone of you that somebody

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can interact with, somebody can have a conversation with it much like they have a conversation

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with Chat GPT, except that this bot is trained to be your clone, like an alternate

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version of you.

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So for example, if I have ten coaching clients and over the weekend, one of them wants to

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ask me a question or in between sessions, one of them wants to ask me a question, they

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could go to clone version of me like Cassbot and ask Cassbot a question and Cassbot could

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answer the question based on what my approach is to coaching, like we asked appropriate questions

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and offer insights and directions based on what I have trained it.

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So there are coaches who are selling like they might have a premium coaching package

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that they sell for like thousands of dollars and for the people who might want to access

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that person's expertise but can't afford it, they will sell access to this clone version

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of them and you might think is that really ethical?

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Like, people are really going to pay for that.

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People do number one and secondly, is it really any worse than somebody just going to

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chat you be to your Claude with those questions and you know, just being validated and just

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getting whatever that chatbot has scraped from the internet, we all know there's a lot

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of dubious information out there on the internet.

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In fact, there's a theory that most of what's on the internet is AI generated so that's

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a very matter.

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But they are scrapping the internet for their answers and often just getting stuff completely

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wrong.

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So if you don't know what to look out for, if you don't have some sort of knowledge, you

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can get some really dodgy information when you ask a question of chat GPT.

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So having a coach clone like for me to have a cast clone and to be able to offer that to

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people and you obviously have to set some parameters and some ethical guidelines in place

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for it.

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But on the other hand, isn't that better than them just asking a some random chatbot?

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The other argument that I heard for that was how is it any different to somebody going

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and picking up one of my books if you'd read my book or if you listen to this podcast,

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how is it any different from going and referring to any other content that I have put out into

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the world available freely, you know, that is the direct expression of my views and my

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ideas because this thing's exactly the same.

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It's only trained in my ideas.

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I feed it.

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My ideas feed it.

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My podcast feed it.

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My box feed it.

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You know, so maybe it's a good idea.

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Maybe we'll start seeing a cast clone somewhere down the track.

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Start on the agenda right now.

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Don't worry about that.

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That is not something in my immediate horizon.

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I'll tell you what is on my immediate horizon though, what I have been studying and learning

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how to do.

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And that is training custom GPTs.

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So custom GPTs, they sit in the sidebar and anybody can create one.

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You can create your own.

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You can go into your chat GPT right now.

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I think you might need to have a paid version and you can create your own custom GPT

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and you train it.

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And then it sits in your sidebar so you can access it any time but it has a very specific

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purpose.

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It has been trained to do a specific job and training these assistants is a game changer.

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But it is a skill.

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You have to know what you're doing when you train a custom GPT.

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You can do it in chat GPT.

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You can do it in claude.

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You can do it in any of the things.

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Gemini, all these ones that are coming out.

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And what you do is you feed it instructions and you feed it knowledge files.

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So you give it all of the supporting information that it needs to do its job and then you tell

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it very clearly what its job is.

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For example, I created a custom GPT to write the show notes for my podcast.

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Now let's speak real about this.

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The hosting service that I use to host my podcast, the recording platform that I use to

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record my podcast.

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These all now have built in AI functionality which immediately produces a transcript and

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some show notes.

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They all have that built in as a given.

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The quality of them, variable.

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But what this one does when I've trained it myself is it knows who I am, what my expertise

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is, how I want those show notes laid out, what to look for in the transcript.

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So basically I give it a transcript and I have trained it to pull out this information

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in this format with these headings, with these calls to action and it produces that every

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time in the same format.

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I have also trained it that once you've done that, then create an SEO keyword rich description

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that I can plug into the summary section on my website.

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Then give me a blog post that I can take that same content that I've put in that podcast

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and put it on my website with a link to the player.

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I can train it to write me an email to say what's on the podcast in a particular way, in a

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particular format.

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Now I'm not saying that I've done all of this now but this is what I have started to train

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and experiment with inside these LLMs, like inside GPD and inside cloud.

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And what I do is I train them both, you have to have the paid version of both to be able

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to do that, but train them both and compare what they spit out.

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Compare which one is better at what kind of tasks so that you can start to know yourself

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which ones to use for what jobs if you want to have both.

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Like some people don't and that's fine, you can just stick with one.

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I mean it's $20 a month, I think, roughly $20 a month for a paid version of GPD.

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For $20 a month when you have trained these custom AI bots to do very specific tasks exactly

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the way you want them, that's a bargain if you ask me.

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The other thing that I have done is created, now this is where it takes some work up front

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to get this done right, but created a knowledge document that these bots will refer to that

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is in extensive detail about what I do, how I do it, frameworks, approaches I use, who

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the people are that I'm talking to.

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For example, in the new course, it might be on confident course, who is this course for,

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who are these people, what are those struggles that they are experiencing, what are they

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looking to achieve, it is trained in the listener, the person who is in my audience, and my

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approach to that problem, then I have fed it all of my blogs, all of my books, every single

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one of my books.

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Here's letters that I've written in the past, and so this is how I write, produce me a document

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that is a cast done writing style instruction guide that I can give to any AI bot at any time

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so that they will write in my style.

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And I've told it how I want that document produced, how I want it laid out, and it has

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given me my cast done writing style instructions, and it is so detailed, it is so accurate in

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terms of how I write the tone, like the brand voice persona, you know, how I typically structure

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a blog, how I typically would structure a newsletter, and I don't even know that I necessarily

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did this.

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I obviously just do this kind of naturally, but it spots the patterns because I gave it

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the samples and it just picks the patterns and it has written this instruction guide so

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that now every time my bot writes something for me, it writes it in my style.

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I also told it, I'm Australian, don't give me anything with American spelling, with American

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references, with college, not uni, I'm Australian, I live in England.

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So predominantly Australian references, British English is fine, but absolutely no American

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spelling in American references in my writing because that's not who I am.

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So it created me a writing instruction guide in detail listing kinds of words, phrases,

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spellings to not include.

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I didn't just say just use Australian English, it gave a list of examples, detail.

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And so now every time I create a bot that I want to produce something as me, I upload these

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instructions so that everything it produces is in my voice with my tone Australian English.

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This is so time saving.

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If you are using chat GPT and saying, "Oh, can you drive me this blog post on this topic?

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I want to talk about this, this, this, and this."

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And it gives you something mind you, bloody full of emojis and lined viders and all sorts.

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You can also, by the way, put in your instructions if you haven't already, no M dashes, no emojis,

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and it will leave them out.

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And I actually put that into the settings so that you don't have to type it in every single

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time.

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But if you have had that experience where you've got something back, it doesn't really

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00:27:17,380 --> 00:27:21,480
sound like you and you've had to tweak and edit it or go back to it and say, "No, fix

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this, change that."

385
00:27:22,640 --> 00:27:26,880
And then every single time you have to do the same thing again because it doesn't have

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00:27:26,880 --> 00:27:31,000
that supporting documentation to tell it every single time you do this.

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These are the guidelines.

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This is the framework.

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These are the rules.

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Here's your instructions.

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While it's time-saving to get that help from ChatGPT, you're still wasting so much time going

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00:27:41,800 --> 00:27:45,080
backwards and forwards and being frustrated because it doesn't sound like you and oftentimes

393
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you end up going, "Oh my God, I can't use this."

394
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So you end up doing it yourself anyway.

395
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But you don't have to because you can actually use it in a way that is much, much, much

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00:27:52,800 --> 00:27:53,880
more effective.

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You can have a bot for creating your carousel posts, for example, on Instagram.

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And when it's trained in the work that you do, your approach, let's say you're in functional

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00:28:06,360 --> 00:28:14,600
medicine and you are really into anti-inflammatory diet and gut health, you train it in your protocols.

400
00:28:14,600 --> 00:28:20,000
The advice that you'll give what your approach would be, the kinds of typical client that comes

401
00:28:20,000 --> 00:28:24,360
to see you, the typical problems that they're experiencing, the challenges that they're having,

402
00:28:24,360 --> 00:28:28,240
what they've tried, what hasn't worked, what has worked, how your approach is different.

403
00:28:28,240 --> 00:28:32,880
You train it in all of that and then you say, "I want to be on Instagram three times a

404
00:28:32,880 --> 00:28:38,960
week with a carousel post and an image post and a real, let's say I'm just making this up."

405
00:28:38,960 --> 00:28:45,280
And you train it to create them for you and it produces the information that is specific

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00:28:45,280 --> 00:28:53,040
to you, tailored to you, your voice, the time saving with stuff like that.

407
00:28:53,040 --> 00:28:57,720
I mean, for me, probably the biggest one because the biggest time, I'm not going to say waste

408
00:28:57,720 --> 00:29:03,840
up, but a huge amount of time for me does go into the podcast.

409
00:29:03,840 --> 00:29:08,040
Now, I know there's a few ads on the podcast at the moment, but the podcast is not revenue

410
00:29:08,040 --> 00:29:09,040
generating for me.

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The podcast I put out for free at my own cost, for me to sit and talk into the microphone,

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that's the easy bit.

413
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And even the editing, I can kind of whizz through.

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00:29:17,440 --> 00:29:21,160
I'm outsourcing the editing now, but even with me doing the editing, I can whizz through

415
00:29:21,160 --> 00:29:26,200
that. But then, good Lord, to then actually tell anybody that there's a podcast episode,

416
00:29:26,200 --> 00:29:30,640
to then actually promote it, to put some SEO behind it, to get it on the internet, to get

417
00:29:30,640 --> 00:29:35,000
a blog post, to get it maybe found, to be able to attract new listeners, even just to send

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00:29:35,000 --> 00:29:37,920
an email to the people who have already signed up.

419
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The time involved in all of that.

420
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And remember, I got ADHD.

421
00:29:41,520 --> 00:29:42,840
I'm all over the place.

422
00:29:42,840 --> 00:29:47,960
You know, I have a lot of problems with managing tedious tasks like this.

423
00:29:47,960 --> 00:29:55,240
So podcast post production, to write all the copy, draft the email, a blog post, the SEO,

424
00:29:55,240 --> 00:29:59,760
with a click of a button, and have it produce high quality, good output.

425
00:29:59,760 --> 00:30:02,160
Like that is phenomenal.

426
00:30:02,160 --> 00:30:04,760
And that's just one, like that's just one example.

427
00:30:04,760 --> 00:30:09,200
Inside an online course, you can obviously put in a chatbot, a support bot, and again,

428
00:30:09,200 --> 00:30:14,400
you can have it trained in your methodology so that this is high quality, really well-trained

429
00:30:14,400 --> 00:30:15,400
support bots.

430
00:30:15,400 --> 00:30:21,640
So in graphic design, for example, you can create a bot, like a custom GPT, you could train

431
00:30:21,640 --> 00:30:26,720
it to create a brand profile for a potential customer.

432
00:30:26,720 --> 00:30:31,640
You know, you feed it certain information, and then you program it to ask certain questions

433
00:30:31,640 --> 00:30:39,120
so that it spits out, you know, an initial kind of branding persona for that customer or client.

434
00:30:39,120 --> 00:30:44,560
So it gives them a feel for you and your work without you having to spend that time.

435
00:30:44,560 --> 00:30:50,800
But what it also does is gives you something that you can offer as a free tool, like a really

436
00:30:50,800 --> 00:30:54,600
neat tool that you can offer to people because people love that kind of stuff.

437
00:30:54,600 --> 00:30:58,720
So it's a potential list building, like getting people into your world and getting people

438
00:30:58,720 --> 00:31:02,760
onto your email list, but offering something like that, that they can have access to.

439
00:31:02,760 --> 00:31:06,480
There's loads of opportunities for creating lead magnets, I guess.

440
00:31:06,480 --> 00:31:12,640
Like, I mean, in the content creation space, certainly, you know, here, use my chatbot,

441
00:31:12,640 --> 00:31:17,280
what's one I've seen recently, it's assess the quality of your emails, like rate the energy

442
00:31:17,280 --> 00:31:21,840
of your emails before you send anything, run it through this chatbot and it will tell you

443
00:31:21,840 --> 00:31:28,560
where it's lacking in energy or could use a bit more pizzazz or something to make it more

444
00:31:28,560 --> 00:31:32,080
clickable, readable, emotionally engaging.

445
00:31:32,080 --> 00:31:35,320
These are useful tools and people are drawn to them.

446
00:31:35,320 --> 00:31:37,120
So they're great for that as well.

447
00:31:37,120 --> 00:31:42,320
Also, if I have a chatbot on my website, let's say I did have a Cass coach bot

448
00:31:42,320 --> 00:31:46,320
for example, and I put that on my website, no, I'm not doing that anytime soon, never say

449
00:31:46,320 --> 00:31:47,320
never.

450
00:31:47,320 --> 00:31:49,160
And people start engaging with that chatbot.

451
00:31:49,160 --> 00:31:52,600
If it's embedded on my website, I can see what people type.

452
00:31:52,600 --> 00:31:54,720
I can see what questions they ask.

453
00:31:54,720 --> 00:31:59,560
So, you know, that would obviously all be made very clear for privacy reasons, but that

454
00:31:59,560 --> 00:32:05,400
gives me an indication of the kinds of questions people are asking, like that can be really helpful.

455
00:32:05,400 --> 00:32:11,480
So if it's a custom GPT, right, that lives inside the person's chat GPT account, their

456
00:32:11,480 --> 00:32:12,880
open AI account.

457
00:32:12,880 --> 00:32:18,480
If I created a custom GPT that was, here, take my custom GPT and use it to, in my line of

458
00:32:18,480 --> 00:32:24,040
work, maybe it would be use my custom GPT to give you some ideas about how you can manage

459
00:32:24,040 --> 00:32:28,680
your nervous system or how you can reframe your unhelpful thoughts or something like that,

460
00:32:28,680 --> 00:32:30,200
you know, as a psychologist.

461
00:32:30,200 --> 00:32:32,120
And I let you access it.

462
00:32:32,120 --> 00:32:37,520
You would access that in your open AI account and it lives in your account and I don't

463
00:32:37,520 --> 00:32:41,840
see it. I don't see what you type into it, even though I created the GPT.

464
00:32:41,840 --> 00:32:46,320
So what I'm talking about here is like these chatbots that you can create.

465
00:32:46,320 --> 00:32:48,200
This is completely outside of chat GPT.

466
00:32:48,200 --> 00:32:53,760
This would be on another platform, like these clone coach things and I embedded it on my

467
00:32:53,760 --> 00:32:54,760
website.

468
00:32:54,760 --> 00:33:00,000
Then those ones allow you to see the questions that people are asking.

469
00:33:00,000 --> 00:33:06,520
So that can be really helpful for you to gain a better and a deeper understanding of

470
00:33:06,520 --> 00:33:09,640
the kind of people who are coming to your website and the kind of issues that they're facing

471
00:33:09,640 --> 00:33:14,280
so that then you can be working on creating solutions to serve them.

472
00:33:14,280 --> 00:33:19,640
Then you use your expertise as the professional to use that to give you some insight into

473
00:33:19,640 --> 00:33:23,840
what they're experiencing so that you can then serve them in a better way.

474
00:33:23,840 --> 00:33:28,280
So again, you can go, "Oh, dodgy, that sounds a bit unethical."

475
00:33:28,280 --> 00:33:30,040
But potentially really helpful.

476
00:33:30,040 --> 00:33:31,800
Potentially really helpful for the person using it.

477
00:33:31,800 --> 00:33:37,280
If they're getting instant insights and the can access you, you can't text me at 10 o'clock

478
00:33:37,280 --> 00:33:42,640
on Tuesday night when you're spiraling, but you could potentially go to a bot and say,

479
00:33:42,640 --> 00:33:48,360
"I'm having a hard time" and get some actual evidence-based professionally, sort of grounded

480
00:33:48,360 --> 00:33:52,400
conversation back from a clone of me.

481
00:33:52,400 --> 00:33:56,520
I would then have access to the kind of thing that you're struggling with, which would

482
00:33:56,520 --> 00:33:58,280
help me to be able to help you.

483
00:33:58,280 --> 00:33:59,280
That's sort of next level.

484
00:33:59,280 --> 00:34:00,280
I'm not doing that.

485
00:34:00,280 --> 00:34:01,600
That was just a bit of a tangent.

486
00:34:01,600 --> 00:34:09,800
But using AI to automate repetitive regular tasks so that I can be in more places at once,

487
00:34:09,800 --> 00:34:15,560
be present on social media, which I'm not, so that I can be sending emails, which I have

488
00:34:15,560 --> 00:34:21,720
not been doing, well, at all, so that I can stay connected in that way, get the podcast

489
00:34:21,720 --> 00:34:26,080
out on time, get a blog post out so that more people hear the podcast.

490
00:34:26,080 --> 00:34:34,040
Do all of that without draining all of my time and my life force energy, then that frees

491
00:34:34,040 --> 00:34:41,680
up so much space for me to do what I do best, to be creative, to work with more clients, one

492
00:34:41,680 --> 00:34:49,400
on one, to be more present, to have time to learn and to continue developing what I do instead

493
00:34:49,400 --> 00:34:53,560
of never having time because I'm so bogged down in all of this admin stuff.

494
00:34:53,560 --> 00:34:58,920
And I have mentioned before that I'm really focusing in the new year with my Beyond Confident

495
00:34:58,920 --> 00:34:59,920
course.

496
00:34:59,920 --> 00:35:05,320
I'm really going to be looking at how I can support small business owners, solo printers,

497
00:35:05,320 --> 00:35:09,480
entrepreneurs, service providers who are stretched and overwhelmed.

498
00:35:09,480 --> 00:35:11,680
And you probably have got ADHD.

499
00:35:11,680 --> 00:35:13,240
Let's be real about it.

500
00:35:13,240 --> 00:35:16,240
These people who struggle with the self-doubt and the second guessing and they're trying

501
00:35:16,240 --> 00:35:20,440
to do all the things and they're a bit scattered brain and scattered gun in their approach.

502
00:35:20,440 --> 00:35:24,360
I've got no clarity.

503
00:35:24,360 --> 00:35:26,520
I want to work with those people because I feel like they need the support and I can relate

504
00:35:26,520 --> 00:35:27,520
to them.

505
00:35:27,520 --> 00:35:34,680
And I feel very much like this AI, the support that you can potentially get from a really

506
00:35:34,680 --> 00:35:40,880
well crafted, effective AI support structure without having to spend money on hiring people

507
00:35:40,880 --> 00:35:46,400
and all of that, like I said, this is so helpful for nervous system regulation.

508
00:35:46,400 --> 00:35:54,720
This is so helpful for reducing executive function tax, you know, for reducing decision

509
00:35:54,720 --> 00:35:55,880
fatigue.

510
00:35:55,880 --> 00:36:01,080
Just reducing this, this paralyzed kind of stuckness when you're sitting and you're just

511
00:36:01,080 --> 00:36:04,480
staring at the screen and you do, if you've got 10 things to do, but you don't know which

512
00:36:04,480 --> 00:36:06,880
one to do first and so you end up doing none of them.

513
00:36:06,880 --> 00:36:08,800
Like this is a game changer.

514
00:36:08,800 --> 00:36:14,040
So part of the reason that I have been so heavily invested in learning and understanding

515
00:36:14,040 --> 00:36:15,520
this is not just for myself.

516
00:36:15,520 --> 00:36:21,920
That I see this being a value add, this being almost a third pillar in my program that I

517
00:36:21,920 --> 00:36:27,520
teach for stressed out overwhelmed entrepreneurs who are riddled with self-doubt and burning

518
00:36:27,520 --> 00:36:31,400
themselves out with their overwork and their perfectionism and all of the things that you

519
00:36:31,400 --> 00:36:32,400
know that I talk about.

520
00:36:32,400 --> 00:36:37,760
The first pillar being the inner work, obviously, the identity work, the nervous system work,

521
00:36:37,760 --> 00:36:42,760
the healing, the emotional healing work, that's the inner work that needs to be done.

522
00:36:42,760 --> 00:36:44,000
That's pillar number one.

523
00:36:44,000 --> 00:36:50,160
pillar number two being as applied to small business, you know, how do you simplify and create

524
00:36:50,160 --> 00:36:54,880
a little more clarity in your business to reduce your overwhelm?

525
00:36:54,880 --> 00:36:56,000
Who is your client?

526
00:36:56,000 --> 00:36:57,240
What are you charging?

527
00:36:57,240 --> 00:36:58,720
How are you setting boundaries?

528
00:36:58,720 --> 00:37:06,280
How do you change your working life to be able to work less, make more, create consistent

529
00:37:06,280 --> 00:37:11,120
revenue with calm and clarity and confidence?

530
00:37:11,120 --> 00:37:14,240
Be focusing on that business setup side of it.

531
00:37:14,240 --> 00:37:16,800
So that's the inner work, the outer work.

532
00:37:16,800 --> 00:37:21,480
And I think that this AI support system is almost like a third pillar.

533
00:37:21,480 --> 00:37:23,400
At the very least it's going to be an add-on.

534
00:37:23,400 --> 00:37:27,120
At the very least it's going to be like a bonus training.

535
00:37:27,120 --> 00:37:31,120
You know, it may not be substantial enough that it constitutes an entire third pillar to

536
00:37:31,120 --> 00:37:37,240
the program, but I absolutely will be teaching this to people who come into my program who

537
00:37:37,240 --> 00:37:43,080
are stretched and overwhelmed and struggling, who I know will benefit, the nervous system

538
00:37:43,080 --> 00:37:44,240
will benefit.

539
00:37:44,240 --> 00:37:51,440
Your brain like the space and the calm and the clarity that you will achieve when you outsource

540
00:37:51,440 --> 00:37:58,520
to your bot some of these tasks that you do repeatedly in your business and how you systematise

541
00:37:58,520 --> 00:38:05,440
this so that you have some structure and some routine that doesn't require you to remember

542
00:38:05,440 --> 00:38:06,440
to do it.

543
00:38:06,440 --> 00:38:11,560
It doesn't require you to manually operationalise it, I guess.

544
00:38:11,560 --> 00:38:13,560
So that's where I'm at.

545
00:38:13,560 --> 00:38:18,160
First me, first me with the learning and the practicing and trust me I've been deep, deep,

546
00:38:18,160 --> 00:38:26,440
deep in AI world and secondly teaching and tagging it on to the work that I am already doing

547
00:38:26,440 --> 00:38:27,880
in my confidence work.

548
00:38:27,880 --> 00:38:33,480
But you know, possibly also just offering something as a standalone and I don't pretend to be

549
00:38:33,480 --> 00:38:36,560
the world's leading expert on this topic.

550
00:38:36,560 --> 00:38:41,040
I have done a lot of learning recently in a short, very short space of time.

551
00:38:41,040 --> 00:38:45,160
So if you would be interested in coming along to a workshop or something, I'm more than

552
00:38:45,160 --> 00:38:50,600
happy to walk you through some of what I have done and what might be of benefit to you.

553
00:38:50,600 --> 00:38:55,000
So I'll put a link down in the show notes if you want to put your name down to hear about

554
00:38:55,000 --> 00:38:58,480
anything that I might be doing going forward and into the new year.

555
00:38:58,480 --> 00:39:02,160
You know, if you're looking at setting up some systems in your own business, then I think

556
00:39:02,160 --> 00:39:07,520
I would be really keen to share it with you and hear what you think if that's the world

557
00:39:07,520 --> 00:39:08,520
that you're in.

558
00:39:08,520 --> 00:39:12,560
You know, if you fit that sort of demographic of that small business owner or, you know,

559
00:39:12,560 --> 00:39:16,720
like I think it's useful and beneficial to anybody, but I'm always thinking of the stressed

560
00:39:16,720 --> 00:39:23,720
out solo printer who struggles with self-doubt, burnt out, broke, perfectionist and people

561
00:39:23,720 --> 00:39:24,720
pleasing.

562
00:39:24,720 --> 00:39:30,800
So we are going for much more calm clarity, consistency and especially consistency

563
00:39:30,800 --> 00:39:34,160
with that income and that calm grounded confidence.

564
00:39:34,160 --> 00:39:39,160
If you can on that, then also absolutely hit me up because when that launches in the new year,

565
00:39:39,160 --> 00:39:43,480
that will be pretty low key launch while I'm refining that new program, that sort of updated

566
00:39:43,480 --> 00:39:44,760
and expanded program.

567
00:39:44,760 --> 00:39:48,440
So if you want to hear about it, absolutely hit me up.

568
00:39:48,440 --> 00:39:49,440
That's it.

569
00:39:49,440 --> 00:39:50,440
This has gone on for too long.

570
00:39:50,440 --> 00:40:04,520
yabba yabba yabba chatterbox, but that is how I have been using AI in my business and how I will continue to use it.

571
00:40:04,520 --> 00:40:06,760
And I'd be always keen to hear your thoughts.

572
00:40:06,760 --> 00:40:08,960
So let me know if you've been using it.

573
00:40:08,960 --> 00:40:10,440
What are you using it for?

574
00:40:10,440 --> 00:40:11,800
What can you teach me?

575
00:40:11,800 --> 00:40:16,320
And in the meantime, I can't wait to catch you next week for another fabulous episode of

576
00:40:16,320 --> 00:40:17,560
Crappy to Happy.

577
00:40:17,560 --> 00:40:19,560
[Music]