How You Can Be Powerful AND Likeable with Dr Kate Mason
Dr. Kate Mason unpacks the false dichotomy that suggests women must choose between being liked and being respected, and explains how this mindset leads to self-doubt and diminished confidence. Kate shares practical strategies for overcoming common communication pitfalls women fall into, such as over-apologising and minimising their contributions. This episode is a must-listen for any woman looking to assert herself confidently while still being true to her authentic self.Takeaways:
- Women often prioritise being liked over being respected because they're conditioned to believe they must choose one or the other.
- The idea that likability and authority are mutually exclusive is a misconception that needs to be challenged.
- Striving for connection and presence is a more effective strategy than trying to be confident.
- Presenting as calm is a great way to demonstrate leadership and executive presence
- Over-preparing can undermine confidence and authenticity; practising a lighter touch approach is often more effective.
Connect with Dr Kate Mason
https://www.katemason.co/
Book: Powerfully Likeable out on 9 September 2025
Connect with Cass:
www.cassdunn.com
www.instagram.com/cassdunn_xo
Contact Crappy to Happy:
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