Oct. 4, 2023

What's your personal brand?

What's your personal brand?
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What's your personal brand?
What's your personal brand?
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Season 10 Self-Confidence Creativity & Self-Expression

What can people expect from their interactions with you, professionally or personally? You don't have to be an influencer or entrepreneur to have a personal brand.This week, Cass discusses how to be intentional about the image you project, the values you represent, the consistency of your actions and how all this makes people feel when they think of you.
And if you're not happy with how you're perceived, the good news is you can start right now in being more intentional about crafting your brand.
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Are you a coach, therapist, service provider or solopreneur struggling with self-doubt and imposter syndrome? I'd love to talk to you! (for market research purposes only!)

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Transcript
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This is Crappita Happy, and I am your host, Cas Done.

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I'm a clinical and coaching psychologist. I'm mindfulness meditation teacher

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and of course author of the Crappita Happy books. In

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this show, I bring you conversations with interesting, inspiring, intelligent

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people who are experts in their field and who have

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something of value to share that will help you feel

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less crappy and more happy. Welcome to another solo episode

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of Crappita Happy. So glad that you're here joining me today.

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I want to talk to you about something that came

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up in a workshop that I was co facilitating last week,

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and it's something that I have an exercise I guess

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that I have done myself in my own business as

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somebody who works for myself and has an online presence

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and a public profile. But I think it's something that

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can be really really useful for us all to do

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at some point, really helpful, both personally and professionally, and

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that is to ask ourselves, what is our personal brand?

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What is your personal brand? How much effort, how much

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thought have you put into cultivating your own personal brand? Now,

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if you think this is not relevant to you, just

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stay with me, because I am here to show you

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that it really really is and it can be a

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really helpful thing to do to think about. Definitely for

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career and for your working life, but I think also

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even in your personal life. So let me explain to

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you what I mean by your personal brand and how

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you go about cultivating your own kind of branding story.

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I guess so, like I said, this came up at

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a workshop that I was at last week. I wasn't

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actually facilitating this section, but this other facilitator was talking

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to the group about this idea of their personal brand,

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and there are a few kind of puzzled looks in

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the room because most of us when we think of

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a brand, we think of a company. You know, we

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think about company brands. We think about Apple or Starbucks

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or General Electric, I don't know, we think about oh, Quantus.

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Now there's a company whose brand is in the toilet

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right now. And this is why it's so important, right

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Like a brand, your brand reputation can really make or

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break you. But brands aren't just for companies and organizations.

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But thinking about it in the context of companies can

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help you to get a sense of what the point

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is I guess of a personal brand, because if you

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think about what a brand does for a company or

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for a product, it helps them to differentiate themselves from

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you know, in a very competitive market. Oftentimes it helps

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them to create a sense of trust, of consistency, so

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people know what to expect. If a company has done

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a very good job of creating their brand, then when

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people interact with that brand, they should have a feeling

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of consistency so that they get the same thing every

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time they come to know that product or that organization,

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for its service, for its values, just the feeling that

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they get. And I'll go into this in a little

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bit more detail in a minute, but I think the

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big mistake that people make, especially people who go into

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their own business and they start thinking about branding, is

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they think it's all about the logo and the fonts

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and the website. And as I have been told many,

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many many times over the years by branding experts, that

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is not your brand. That's the very very very last

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thing you need to worry about. The first thing you

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need to think about is what do you represent? What

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do you as a personal brand or what does your

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company or your business, what kind of values does it represent?

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Who are you talking to what do you want people

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to think about when they think of you? What kind

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of feeling do you want people to get when they

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think of you? And this all goes for you and

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your personal and your professional life as well. It helps

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you to clarify what does set you apart, how do

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you stand out from a crowd. What do you want

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to be known for in your personal life and your

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professional life? What kind of feelings do you want people

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to have when they think about you and they think

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about interacting with you, if your name comes up in conversation,

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what do you want people to say about you? So

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this is kind of values, it's kind of strength. It's

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kind of like it's your reputation really, but it's more

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than that. It's the whole experience of you and how

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you show up consistently in your interactions so that people

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learn to know what they're getting when they deal with you.

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They know what your strengths are, they know what your

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point of difference is compared to other people. It's key.

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There's no vanilla here. There's no kind of blending into

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the wallpaper. There is Oh, Cass, yeah, yeah, No, you

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don't need to talk to Cass about this or you know,

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she'd be really into that. Or Oh, Tiff, Tiff, the

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tif's the fitness professional. You know. Have a look at Tiff.

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She's not only a fitness professional. Look at how she

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presents herself. Look at how she dresses. She turns up

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for meetings in half active where like with a jacket

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over the top. She is. She is fitness professional through

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and through, like in every aspect of her life. How

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she dresses, how she you know, everything that she does,

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her whole lifestyle and her personality. That's that's what she's

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known for. Every time I go to an airport, and

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I've been to several airports lately, there is always a

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line a mile long out of the Starbucks, and there

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are any number of places you can get a coffee

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in the airport. And I'm definitely not convinced that Starbucks

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is the best coffee. In fact, I'm pretty sure it's

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probably not. Why do people queue up forever to buy Starbucks,

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It's because people have come to know and expect what

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they can get at Starbucks. There is a level of

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trust there, there's a level of security there, of certainty

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in knowing what they're going to get when they go

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to Starbucks. My daughter loves to go to Starbucks to

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do her school work. So it's not just about the coffee.

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It's about the vibe of the place. She likes to

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just sit there with her laptop, where there's other people

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sitting with their laptops and they're all working and they're

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having their coffee and the people connecting. So it's more

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than just coffee. Because the coffee is not that great.

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Sorry to any Starbucks fans out there, but there is

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something that Starbucks is known for that brings people back.

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You could say the same thing about McDonald's. I mean,

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you know, the food is not great, but it's consistent

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anywhere around the world you go, you know you're going

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to get the same thing when you go to McDonald's.

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And again, it's not just that you're going to get

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the same kind of flavor burger. You're going to get

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it fast, You're going to get axe to probably some

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Wi Fi, clean toilets somewhere to sit down. That's what

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you come to expect when you go to McDonald's anywhere

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in the world. So enough about companies and products, let's

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get onto talking about your personal branding. So, like I said,

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it is, it's essentially like the image, it's your reputation.

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It's the perception that people have of you and the

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reasons that it is important. Similar to company brands, it

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is how you differentiate yourself from other people. You might

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be one of ten account managers in your organization. You

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might be one of seven ADMIN officers, or salespeople or

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account executives, whatever it is. How do you differentiate yourself

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from other people doing the same thing in the same industry,

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even in different companies in the same industry. If you're

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applying for a job, what sets you apart from anybody else?

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You might have a very similar kind of CV. What

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do people get when they interact with you? What are

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you known for that wishes you from other people? And,

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like I said, it's that trust and it's that credibility.

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People come to know what to expect. They know that

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you're going to answer your emails on time. They know

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that they can go to you and they'll get an

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answer or can they do. People email you and think,

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oh god, well, I might get a response today, I

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might get one in three weeks. That's if she responds

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to me at all. Like, is that what you're known for?

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This is where it's really important to start thinking about

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this kind of thing and like, how how do you

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want to shape your brand, how do you want to

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present to people? What do you want to be known for?

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And are the things that you might need to change

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if you need to kind of improve your personal brand.

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I mean, Cornus has got a long, long, long way

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to go to recover their brand reputation after what has

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happened over the last few years, and that is that

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there's a long way and a lot of work to

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go to get back to where they were before. They

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were known, trusted, they were safe, they were reliable, friendly, competitive,

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and now most people I know, if they've got any choice,

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they will not choose Quantus. A lot of Australians over

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here in the UK are choosing who they want to

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fly with to go home for holidays. Not a single

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one would choose Quantus right now, and I think, you know,

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we all know why, and we all know what's happened.

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But that's what I mean, Like recovering your brand's reputation,

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if it's in the toilet is that's a long, slow,

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expensive exercise. So it's not just cultivating a good, positive

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quality brand, it's then about maintaining it with the consistency

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of your actions and your follow through and really thinking

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about all of the way that you behave and the

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way you engage with people and the way you present yourself.

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And I don't mean I don't want anybody to think

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this is like in an inauthentic way that you're just

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trying to manipulate people into thinking about you in a

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particular way. You want to be consistent, you want to

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be authentic, and we'll get to that in a second.

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But you know, this shouldn't be about faking something, but

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it is about, you know, thinking about, well, how do

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you want to be known? And are your actions at

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the moment contributing to you being known, you know, in

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the way that you would like the reputation that you

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would like to cultivate, or are you kind of not

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doing yourself any favors by being inconsistent or a bit

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unreliable or a bit sloppy in how you deal with

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people or how you show up personally or professionally in

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your life. In terms of networking, and we've all heard

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that networking is really key to success professionally and personally,

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Like you can meet some great people through your networking

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activities and most people cringe, Oh God, I don't want

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to do that. I don't like I hate going to

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these networking events and handing out business cards. Like it

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doesn't have to be like that. When you cultivate authentic

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relationships with people, and you really genuinely connect with people,

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and people really genuinely get to know you and what

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you're about and what your qualities are, your personality, your strengths,

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what you're really good at, what your skills are, what

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your values are, then they're more likely to recommend you

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if they meet somebody they hear that somebody is looking

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for somebody with your particular values or skill sets, they're

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going to be putting your name for it. They're going

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to be making the connections. You don't have to go

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cold calling people or you know, cold messaging people on

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LinkedIn or any of that kind of thing. People will

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be doing that for you. When you have a strong brand,

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like a strong personal brand, people just you will immediately

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be the person that comes to mind when somebody is

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looking for somebody like you. So that's really helpful. And

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like I said, it's about controlling your own narrative, you know,

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like taking some control over your own reputation, your image,

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your personal and professional image, and that does go all

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the way down to like if you think about a

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business having a logo on a particular colors and a

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fond like, how do you dress, how do you show up?

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What do people come to expect of you? Just in

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terms of your physical presentation. So let's just break this

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down and have a think about all of the things

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that you might need to reflect on to help you

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to cultivate your own personal brand. So obviously it starts

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with well, who are you, what are you about? What

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are your particular skills, what's your background, what's your experience,

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what do you enjoy doing? You know, there's all of

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that kind of standard stuff, value strengths, expertise, qualities. But

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then I think, you know obviously thinking about what parts

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of your work or what parts of your your personal life,

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like what really matters to you? What do you really

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enjoy doing, what are you really great at doing? And

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it's not just job skills. It might be like relationships

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and networking. It might be you know, knowing how to

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cut through red tape and get stuff done, get things

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over the line. It might be about getting people on

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board with a vision. It might be that you've got

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you know, you might be the organizer, either in your

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personal group or at work. You might be the person

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who's really great at planning and projects and deadlines and

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making sure things are done on time, whereas somebody else

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might be or you it could be more of the

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ideas person, like you're the creative. You can come up

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with different creative ideas and then always something new and

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interesting to think about, a different way to approach a problem.

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So that could be kind of what you're known for.

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That's kind of your little superpower. And oftentimes when you

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have a strength or or a skill or something that

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comes easily to you, you don't think of it as

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a skill or a strength because it comes so naturally

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to you. So this is why it can be really

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useful to reflect on this stuff, Like, really give some

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thought to what does come easily to you? What do

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people comment on that you're good at that they that

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don't like doing but comes really easily to you, Like,

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these are the things that differentiate you from other people.

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Are you really financi person? Do you like spreadsheets and

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numbers or do you love to be the social organizer?

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Are you organizing the team drinks at work or the

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next social outing or the Christmas party. When my podcast

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was with the network in the very early days, it

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got to the point where they would just automatically remit fees.

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If I had sponsorship revenue that had to come to me,

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they would just pay it straight to me. But in

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the early days, I used to have to send in

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an invoice and then wait for it to be paid.

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And you know, they're a big company, they got a

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lot of money, but oh good Lord, getting them to

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pay an invoice, it would be you know, weeks and

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weeks and weeks and months would pass and I would

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chase up and I would send reminders and I could

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not get invoices paid. Then one day I was having

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a conversation with my producer Dave, and Dave heard that

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I was still waiting for my invoice to be paid. Now,

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Dave's on a full time salary, obviously, like whereas I'm

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just being paid advertising revenue. And so when Dave heard

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that I was still waiting for some invoice to be paid,

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he just went, oh, like he was not having a

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bar of this, and he said, leave it with mecass.

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I know a guy The next day that invoice was

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paid because Dave knew. A guy like Dave was the

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kind of person who just knew. He just knew the

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person in finance that he had to go to to

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get that invoice paid. And like Dave knew somebody everywhere,

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Dave could just cut through. He had the networks and

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he could just go to the person who could get

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the thing done and it would get done, whereas no

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amount of me sending emails and following up was getting anywhere.

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So you see what I mean, Like that's a superpower.

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It's not in anybody's job description, but it is just

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something that he was good at, he was known for.

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And outside of work, like what are you into? What

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are you really passionate about? What are your hobbies? These

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are the other things that kind of build your your

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profile and your presence and your image and your reputation.

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Are you the person that's running marathons. Are you the

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person that's going to yoga or playing guitar, or you're

294
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in a band on the weekends. These are just different

295
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interesting things about you that make up the whole of

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who you are, and these are the things that people

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remember about you. So when people meet you and you

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have conversations with them. These are the kinds of things

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that can become a point of commonality that can form

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links again to help with that kind of networking stuff,

301
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when you find a point of interest or something you

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have in common with somebody who might have a completely

303
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different professional background to you, that can help build those bridges.

304
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They're just the things that stick in people's minds that

305
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people remember about you. Be interesting, like what are the

306
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things that you're really into? And it could be that

307
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you're into you know, you might be a social activist.

308
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You might be a really great baker and you're bringing

309
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the cupcakes in for morning tea. It doesn't have to

310
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be like something amazing and special. It is just about

311
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having facets of your personality and aspects of your life

312
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outside of work that create the whole of who you are.

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You know, you might paint watercolors. You might have a

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book club that you love going to. You're always reading

315
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a novel. People see you with your novel and what

316
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are you reading now? They just help you to stay

317
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in people's minds when there is something about you that

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people are going to remember and think about. How do

319
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you present? I like shopping for clothes, I've always liked

320
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shopping for clothes, dressing nicely. I am not the person

321
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who is out there buying super expensive designer clothes. My

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tastes are more middle of the range kind of budget.

323
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I'm not out there buying some eight hundred dollar dress,

324
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but you know, I'll be at witchery picking up a

325
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one hundred and twenty dollar dress and wearing it for

326
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a couple of years. One day I went into work.

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I was in a private practice at the time, and

328
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my client met me in the foyer and she was

329
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coming in and she commented that she really liked what

330
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I was wearing that day. She loved the outfit, and

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I said, oh, thank you. And I said, oh, to

332
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be honest, I just feel like I spend too much

333
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money on clothes. I really should cut back. It's not

334
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great for the environment too much clothes shopping. Or should

335
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be happy with what I've got, you know, something like that.

336
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And she said, oh, but no, Cats, you're such a

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clothes person. I love coming in and seeing what you're wearing.

338
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I always love your outfits. And I thought, you know what,

339
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I am really a clothes person. And yeah, I know

340
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that there's you know, impacts on the environment. Too much

341
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fast fashion and all of that. But it is something

342
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that I really enjoy. It's something that I like to

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put an outfit together. I like to shop for clothes

344
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and I like how it feels to be wearing nice clothes,

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and I'm a clothes person. And I thought that was

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really interesting that she reflected that back to me, that

347
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that's something that she had noticed about me and that

348
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she appreciated about me. This is a fact about me

349
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that had stuck in her mind, which in her mind

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kind of was part of what made me me. And

351
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that's what I mean about this personal brand stuff. It's like,

352
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what is it about you that makes you you? That

353
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sticks in people's mind so that they're going to remember you.

354
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I recently met somebody over here in London, a young woman,

355
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young couple actually, who have also moved over here, and

356
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she's in a professional role. She's much younger than me.

357
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She's in her early thirties, I would say, got a

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young baby. And she was wearing a pair of jeans.

359
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She said, oh, these genes cost me three hundred and

360
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fifty pounds. And this is just a personal choice, I know,

361
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like in terms of what people are comfortable with spending

362
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on certain things. Again, that's just part of who you

363
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are and certainly how much disposable income you have. But

364
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in her mind, she said, I buy classic pieces of

365
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clothing and I have them forever. I will spend like

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she spends a lot of money on really high and

367
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really design a kind of clothing. And then you know,

368
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people comment, she said, when I wear things, people comment

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on the suit jacket or whatever it is that she's wearing.

370
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And she said, look, I buy most of them. I

371
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pick them up on sale, I get them at DFO

372
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or I don't necessarily pay full price. But I like

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to wear really classic, really kind of high end designer fashion,

374
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but limited number classic pieces that I can I will

375
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have forever. So again, so when she shows up, that's

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part of her brand. She wears the really classic designer,

377
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high end pieces and she's known for that, like people

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just people notice that about her. So we all know

379
00:20:01.599 --> 00:20:06.200
somebody who is you know, they're the vintage shopper, They're

380
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the thrift shopper, and that's all part of their brand.

381
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They're environmentally focused, they're eco conscious, they're thrifty, and they're upcycling.

382
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And it's not just what they wear, it's how they

383
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live their life because that's what their values are, that's

384
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what they represent, and that is consistent through all aspects

385
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of their life. There's the people who are really into

386
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everything natural and organic and non toxic and you know,

387
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healthy and health and well being, and that is consistent

388
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through how they present themselves, the products they use, their interests,

389
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what they do on the weekends. This is all part

390
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of their personal brand and it's got nothing to do

391
00:20:45.839 --> 00:20:48.839
necessarily with their work. But there are aspects of that

392
00:20:48.920 --> 00:20:51.920
person that make them who they are. So you know,

393
00:20:51.960 --> 00:20:54.799
have you reflected on that? Have you reflected on what

394
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are the things that make you you? What are the

395
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things that people notice about you? And how you pre

396
00:21:00.119 --> 00:21:03.240
zant and how you dress, and what you enjoy doing

397
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and what your interests are. These are the things that

398
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people will remember you by. These are the things that

399
00:21:08.279 --> 00:21:11.599
differentiate you, and these can be the points of commonality

400
00:21:11.640 --> 00:21:14.359
when you meet new people and you make connections. What

401
00:21:14.480 --> 00:21:17.240
about how you behave in the workplace? Are you the

402
00:21:17.279 --> 00:21:20.559
person who responds to emails in a timely manner? If

403
00:21:20.559 --> 00:21:22.279
you say you're going to get something done, you get

404
00:21:22.319 --> 00:21:26.000
it done. Are you the person who meets deadlines or

405
00:21:26.039 --> 00:21:28.480
are you the person who never meets a deadline. Are

406
00:21:28.480 --> 00:21:31.000
you the person who always needs to be chased up

407
00:21:31.359 --> 00:21:34.519
because the deadline's pasted or the deadline's due. Are you

408
00:21:34.559 --> 00:21:37.400
the person who is always on time? Are you consistently

409
00:21:37.480 --> 00:21:40.200
running late? Now I'm not saying any of this is

410
00:21:40.240 --> 00:21:43.359
good or bad, although you know, probably meeting deadlines and

411
00:21:43.359 --> 00:21:47.039
being on time is helpful for our career progress and

412
00:21:47.240 --> 00:21:51.160
for relationships, but these are all part of your brand.

413
00:21:51.319 --> 00:21:53.440
If you are the person who is never on time

414
00:21:53.480 --> 00:21:56.519
and you develop that reputation, is that the reputation you

415
00:21:56.559 --> 00:21:59.160
want to have. If you're the person who ignores the

416
00:21:59.519 --> 00:22:01.359
emails that you just don't want to answer because you

417
00:22:01.359 --> 00:22:03.599
want to put them in the two hard basket, is

418
00:22:03.640 --> 00:22:05.440
that the reputation that you want to have? Or do

419
00:22:05.440 --> 00:22:07.880
you want to be known as the person who gets

420
00:22:07.920 --> 00:22:10.839
back to people in a timely manner When people come

421
00:22:10.880 --> 00:22:13.319
to you and want to talk to you about something.

422
00:22:13.480 --> 00:22:18.519
Are you irritated and snappy and frustrated because they're interrupting

423
00:22:18.559 --> 00:22:20.160
you when you're in the middle of something. Or do

424
00:22:20.200 --> 00:22:22.839
you always have time for people? Are you always kind

425
00:22:22.880 --> 00:22:26.559
and compassionate in your dealings with people? Are you always friendly?

426
00:22:26.640 --> 00:22:28.759
Do you have a smile, or are you a little

427
00:22:28.759 --> 00:22:32.599
bit grumpy? What are you known for? What's your brand?

428
00:22:33.160 --> 00:22:36.720
If people If there's a group of people at your

429
00:22:36.799 --> 00:22:39.079
work standing around and some of them you know well,

430
00:22:39.119 --> 00:22:41.759
and some of you you don't know well, and your

431
00:22:41.839 --> 00:22:44.680
name comes up and somebody says, oh that I'm not

432
00:22:44.680 --> 00:22:47.160
sure I know that person. What do you want them

433
00:22:47.200 --> 00:22:50.160
to say about you? Or do you already have such

434
00:22:50.200 --> 00:22:56.160
a strong personal brand that people immediately know who you are? Oh? Yeah,

435
00:22:56.400 --> 00:23:00.359
like Katie from sales or Jackie from account It's like

436
00:23:00.640 --> 00:23:02.880
she's the one who really did that great job on

437
00:23:02.920 --> 00:23:05.240
that she was a really key part of that project.

438
00:23:05.319 --> 00:23:07.359
Or she's the one she always answers my emails on time,

439
00:23:07.400 --> 00:23:09.839
but she's always got a friendly story to tell. Or

440
00:23:10.039 --> 00:23:13.359
she's the one who organized the last social thing, or

441
00:23:13.400 --> 00:23:15.519
you know, do people know you? Do people already know

442
00:23:15.559 --> 00:23:17.559
who you are? They know what to expect from you.

443
00:23:18.039 --> 00:23:24.200
So I guess consistency is key and being consistently reliable, trustworthy,

444
00:23:24.720 --> 00:23:27.960
kind these are the kinds of qualities that you probably

445
00:23:28.000 --> 00:23:31.559
want to be known for. These are the kinds of

446
00:23:31.559 --> 00:23:33.440
things you want to be consistent. And we all have

447
00:23:33.480 --> 00:23:35.359
bad days, you know, it's not about being perfect all

448
00:23:35.400 --> 00:23:38.599
the time. But this is the thing, right, if a

449
00:23:38.640 --> 00:23:42.640
company has a strong brand and they're known to be

450
00:23:42.720 --> 00:23:47.119
consistent and reliable and high quality, and they resolve customer issues,

451
00:23:47.599 --> 00:23:50.599
you know, in a really timely manner, then they if

452
00:23:50.640 --> 00:23:52.759
something goes wrong, if they put out a bad product,

453
00:23:52.880 --> 00:23:55.039
or something breaks down, or they have a bad day,

454
00:23:55.440 --> 00:23:58.359
it's a glitch. It's an anomaly. It's not the norm,

455
00:23:58.519 --> 00:24:01.680
and so people quickly forget that because you know, they

456
00:24:01.680 --> 00:24:06.079
get back on track and overall the brand reputation remains intact.

457
00:24:06.240 --> 00:24:10.599
It's about the consistency. If you have an experience with

458
00:24:10.680 --> 00:24:12.559
the company and you look at the Google reviews and

459
00:24:12.599 --> 00:24:16.160
they are consistently bad, they don't answer emails, they don't

460
00:24:16.160 --> 00:24:20.680
resolve issues. I've tried and tried. They're unfriendly. There was

461
00:24:20.720 --> 00:24:24.119
a delivery company up on the Sunshine Coast. Whenever I

462
00:24:24.240 --> 00:24:27.200
had something shipped from Interstate and I knew it was coming,

463
00:24:27.200 --> 00:24:29.880
with this delivery company, I just despaired. It would take

464
00:24:30.000 --> 00:24:32.319
weeks and weeks. It would take like one day to

465
00:24:32.319 --> 00:24:35.599
get from Melbourne to the warehouse, literally ten minutes from

466
00:24:35.599 --> 00:24:37.480
where I lived, and then it could take another three

467
00:24:37.519 --> 00:24:40.599
weeks to get from that warehouse to my house. They

468
00:24:40.680 --> 00:24:44.039
were hopeless and if you tried to look up the

469
00:24:44.079 --> 00:24:47.119
website of the contact details or anything online, all you

470
00:24:47.200 --> 00:24:50.119
got was Google reviews saying how bad they were. So

471
00:24:50.240 --> 00:24:54.839
that is really not a very good brand reputation. And

472
00:24:54.920 --> 00:24:58.000
I keep using companies and products as examples. But I

473
00:24:58.039 --> 00:25:00.400
want you to think about that. You know, tran that

474
00:25:00.680 --> 00:25:03.839
to you your personal life and your personal brand amongst

475
00:25:03.880 --> 00:25:06.640
your social group. Are you the person who's the organizer

476
00:25:06.640 --> 00:25:10.400
who's always up for something you know, always happy to contribute,

477
00:25:10.759 --> 00:25:12.720
always happy to chip in and helping you the person

478
00:25:12.720 --> 00:25:14.519
who always cancels at the last minute. Are you the

479
00:25:14.559 --> 00:25:17.839
person who shows up sometimes not really that reliable? Are

480
00:25:17.880 --> 00:25:21.160
you the person who can keep people's confidence. People know

481
00:25:21.200 --> 00:25:22.640
that they can come to you and they can tell

482
00:25:22.680 --> 00:25:24.680
you anything. They can confide in you and they'll get

483
00:25:24.720 --> 00:25:27.039
no judgment, or they not talk to you because they

484
00:25:27.079 --> 00:25:28.480
know you're a bit of a gossip and they can't

485
00:25:28.519 --> 00:25:30.720
trust that it's going to stay with you. How do

486
00:25:30.799 --> 00:25:33.480
you show up for people? How do you consistently show

487
00:25:33.559 --> 00:25:36.519
up for people? What are the qualities the personal qualities

488
00:25:36.559 --> 00:25:39.200
that you bring that people know you for? Do people

489
00:25:39.240 --> 00:25:41.119
know you as the mature and the sensible one who

490
00:25:41.119 --> 00:25:43.160
will give some wise counsel or do they know that

491
00:25:43.160 --> 00:25:45.240
you as the fun party one? Like neither is good

492
00:25:45.279 --> 00:25:49.119
or bad. It's just about recognizing and understanding who you are,

493
00:25:49.200 --> 00:25:52.599
how you are, what you bring, what you contribute, and

494
00:25:53.440 --> 00:25:56.200
being consistent with that. So you can make the decision

495
00:25:56.279 --> 00:25:58.599
about is this what I want to be known for?

496
00:25:58.680 --> 00:26:01.720
Would I like to change this? Because then you can

497
00:26:01.759 --> 00:26:04.279
take control and you can start to shape your own

498
00:26:04.359 --> 00:26:07.599
brand narrative. You can start to shape your own story.

499
00:26:07.839 --> 00:26:11.440
You can change it, you can reshape this anytime. That's

500
00:26:11.480 --> 00:26:15.279
the beauty of it. You're crafting this all of the time.

501
00:26:15.799 --> 00:26:19.000
So you can choose to take control and actually start

502
00:26:19.039 --> 00:26:21.279
to build a different kind of a brand. If you're

503
00:26:21.319 --> 00:26:23.440
not happy with what you're known for, if you don't

504
00:26:23.559 --> 00:26:26.319
like the thing that people have come to expect of you,

505
00:26:26.359 --> 00:26:28.440
maybe you don't want to be the party person all

506
00:26:28.480 --> 00:26:31.200
the time. Maybe you don't want to be the organizer

507
00:26:31.359 --> 00:26:34.079
every time. So maybe you can start to, you know,

508
00:26:34.200 --> 00:26:38.839
re reshape how you present and kind of cultivate a

509
00:26:38.839 --> 00:26:43.039
different kind of a self image of public perception amongst

510
00:26:43.039 --> 00:26:45.599
the people who who know you well. So then there

511
00:26:45.680 --> 00:26:47.960
is the case of like if you are thinking about

512
00:26:47.960 --> 00:26:51.400
your career development, your professional development, if you're thinking about

513
00:26:51.440 --> 00:26:55.200
your business, if you're an entrepreneur, then how do you

514
00:26:55.240 --> 00:26:58.440
start communicating that message? So remember that a brand is

515
00:26:58.480 --> 00:27:01.160
also like what's your vibe? Like? Are you fun and

516
00:27:01.200 --> 00:27:04.279
friendly and young and hip? Are you mature and stable

517
00:27:04.319 --> 00:27:09.200
and wise and sensible? Are you bright and colorful and energetic?

518
00:27:09.880 --> 00:27:16.400
Are you come and relaxing and gentle? Like when people

519
00:27:16.680 --> 00:27:20.400
think of you? What's the vibe? How do you want

520
00:27:20.440 --> 00:27:23.559
to make people feel when they think about you or

521
00:27:23.599 --> 00:27:27.359
your presence, or when they engage with you, or when

522
00:27:27.359 --> 00:27:30.160
they engage with your business if you are a business,

523
00:27:30.440 --> 00:27:32.839
and how do you start to communicate that? How do

524
00:27:32.920 --> 00:27:36.720
you start bringing that consistency to all of your interactions

525
00:27:36.720 --> 00:27:39.799
with people? If you're online, if you're on social media,

526
00:27:40.319 --> 00:27:42.759
if you're on LinkedIn, if you're in that sort of

527
00:27:42.920 --> 00:27:45.640
that work kind of world. I'm not much of a

528
00:27:45.680 --> 00:27:48.039
LinkedIn person myself, and I know that I probably should be,

529
00:27:48.359 --> 00:27:50.000
because I know that that's where people say that they

530
00:27:50.160 --> 00:27:52.839
make lots of connections and they get introduced to really

531
00:27:52.920 --> 00:27:55.680
important business contacts and they get offered jobs, And I

532
00:27:55.799 --> 00:27:58.880
probably should get onto LinkedIn. But to now I'm not

533
00:27:58.920 --> 00:28:02.519
that much of a LinkedIn person, but let's say you are. Then,

534
00:28:03.119 --> 00:28:05.839
how do you present yourself? How do you position yourself?

535
00:28:05.839 --> 00:28:09.079
How do you start expressing some of those qualities, and

536
00:28:09.759 --> 00:28:12.599
you know, cultivating an image of yourself, a public image

537
00:28:12.599 --> 00:28:15.440
of yourself through what you put out there online. How

538
00:28:15.480 --> 00:28:18.000
do you engage and interact with other people? Like, what's

539
00:28:18.039 --> 00:28:20.160
the sense that people get when they see you, when

540
00:28:20.160 --> 00:28:22.640
they if they stumble upon you, Like, how can they

541
00:28:22.680 --> 00:28:24.720
immediately kind of get a sense of who you are

542
00:28:24.759 --> 00:28:27.519
and what you're about one that can expect from you? Now,

543
00:28:27.599 --> 00:28:30.839
I will say again that this is about authenticity. This

544
00:28:30.920 --> 00:28:34.000
is about you being the most genuine version of yourself.

545
00:28:34.680 --> 00:28:37.559
Really tapping in to who you are, what makes you tick,

546
00:28:37.640 --> 00:28:40.880
what matters to you, the qualities that you want to

547
00:28:40.920 --> 00:28:44.400
bring to your interactions, to your working life, to your

548
00:28:44.400 --> 00:28:47.480
personal life. Really thinking about what are your strengths and

549
00:28:47.480 --> 00:28:52.480
your skills, but really about those personal qualities and characteristics.

550
00:28:52.960 --> 00:28:58.160
You know, your personality so that you can be your truth, authentic,

551
00:28:58.200 --> 00:29:01.720
fullest self wherever you show up. You don't have to

552
00:29:01.759 --> 00:29:04.400
try to fit in and be something that you're not

553
00:29:04.440 --> 00:29:07.559
to impress somebody or to fit into some role. The

554
00:29:07.559 --> 00:29:10.279
more that you cultivate this brand and you express who

555
00:29:10.319 --> 00:29:12.960
you are authentically, then the more people know what to

556
00:29:13.079 --> 00:29:16.200
expect when they deal with you. They know what they're getting.

557
00:29:16.599 --> 00:29:21.200
They're choosing you for that reason because your brand is strong,

558
00:29:21.359 --> 00:29:25.119
like your brand reputation is strong. People understand like who

559
00:29:25.160 --> 00:29:27.000
you are and what you're about and the energy you

560
00:29:27.079 --> 00:29:30.720
bring your personal qualities and characteristics, and they have come

561
00:29:30.759 --> 00:29:35.480
to trust that you are consistently that person, And so

562
00:29:35.640 --> 00:29:39.160
then you can be free to continue being your best,

563
00:29:39.200 --> 00:29:42.440
most authentic self because you've taken the time and been

564
00:29:42.480 --> 00:29:46.720
really intentional about what you put out there and how

565
00:29:46.799 --> 00:29:49.880
you show up, and you've made it a point to

566
00:29:50.119 --> 00:29:53.599
consistently show up in that way. It's not like one

567
00:29:53.640 --> 00:29:56.880
week you know you're a hippie vegan wearing recycle to

568
00:29:56.960 --> 00:29:59.319
tied eyed dresses, and the next minute you're in a

569
00:29:59.319 --> 00:30:01.720
corporate suit and you know, going down the path of

570
00:30:01.880 --> 00:30:04.440
getting some sort of sales job, and then a week

571
00:30:04.519 --> 00:30:07.920
later you're off selling tupwaar or some multi level marketing thing.

572
00:30:08.680 --> 00:30:11.799
And this you know, switching and flitting and changing your

573
00:30:11.799 --> 00:30:15.039
mind every other week, and nobody really knows who you

574
00:30:15.079 --> 00:30:17.039
are or what you're about. People don't know what to

575
00:30:17.079 --> 00:30:19.680
do with that, So it's worth taking the time to

576
00:30:19.839 --> 00:30:23.880
reflect on who you are, what is true for you,

577
00:30:24.039 --> 00:30:25.960
who you are at your core, so that you can

578
00:30:26.039 --> 00:30:29.839
then start to be really intentional about cultivating that sort

579
00:30:29.880 --> 00:30:33.160
of presence within all of your interactions. I think it's

580
00:30:33.240 --> 00:30:36.880
just a really really useful exercise to start thinking about, like,

581
00:30:37.200 --> 00:30:39.519
what's your brand, what do you want to be known for,

582
00:30:40.160 --> 00:30:42.039
what do you want them to say when you're not

583
00:30:42.160 --> 00:30:45.200
in the room about you, and about how you make

584
00:30:45.279 --> 00:30:49.519
them feel and what they've come to reliably expect from

585
00:30:49.599 --> 00:30:52.799
you when they engage with you. I hope you enjoy that.

586
00:30:53.079 --> 00:30:55.319
I think it's really useful. Like I said, I think

587
00:30:55.319 --> 00:30:58.640
it can be really fun, and any amount of self

588
00:30:58.680 --> 00:31:02.319
reflection self aware is always going to be helpful to

589
00:31:02.359 --> 00:31:05.839
help you be the most happy, fulfilled version of you,

590
00:31:06.039 --> 00:31:09.519
so that you can truly truly thrive in any environment

591
00:31:09.519 --> 00:31:12.039
that you find yourself in or no, immediately if an

592
00:31:12.119 --> 00:31:14.359
environment is not a good fit for you, so that

593
00:31:14.480 --> 00:31:17.240
you're not molding yourself to fit the environment, you are

594
00:31:17.279 --> 00:31:19.519
bringing your fullest self and knowing that there is a

595
00:31:19.839 --> 00:31:22.279
there is alignment there. Get in touch if you want

596
00:31:22.279 --> 00:31:24.960
some help cultivating your own personal brand. I have coaching

597
00:31:24.960 --> 00:31:27.880
spaces available at the moment. Got a great interview next week.

598
00:31:28.000 --> 00:31:30.400
Cannot wait to bring you that. Have a great week.

599
00:31:30.599 --> 00:31:33.799
I can't wait to catch you on the next episode

600
00:31:33.920 --> 00:31:35.599
of Crabby to Happy