Letting Go and Starting Again with Tiffiny Hall

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[Music]

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Tiffany Hall is a woman who knows reinvention from her roots in elite level martial arts

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to finding Gladiators' fame and launching a television career to a decade leading her own

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wellness empire.

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She has made strength and self-belief her signature.

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She's also a best-selling author and she's been a leading voice in body positive realistic

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health for women.

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For 10 years, she ran her fitness brand TXO helping thousands of women reclaim their

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strength on their terms.

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And of course, she was my co-host on this very show when we launched all the way back

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in 2017.

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Beyond the public spotlight in the decade since Tiffiny first met, she has stepped into

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motherhood, navigated the highs and lows of postpartum body changes dealt with crippling

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injuries and chronic illness.

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Most recently, she has made a bold pivot, selling TXO to 28 by Sam Wood and she's transitioned

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from business owner to trainer.

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It is a huge move.

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It's one that has provoked mixed reactions from her community.

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And so today, I am so excited to catch up unpack what this change has meant for her publicly

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and privately and to hear what is next for Tiffiny Hall.

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Welcome back to Crappy to Happy Tiff!

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Thank you, Cass, for having me.

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Beautiful Crappy to Happy.

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It's so good to be back.

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It's so good to see you.

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Now even personally, you and I haven't had a chance to catch up for so long.

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So I'm really having the chance to ask you all these questions for the first time myself.

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Yeah, yeah.

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So Tiff, the sale of TXO to 28 by Sam Wood, when you made that decision, what was the inner

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narrative for you?

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Gosh.

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It was a long time coming.

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It wasn't like he called me and made an offer and I said, "Yes!"

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It was a couple of meetups and our community is so similar and our values and a couple of

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meetings and wouldn't it be cool if two of the largest fitness apps in Australia joined

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forces?

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Imagine the impact that would have on women's health.

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Oh, that'd be cool.

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That'd be cool.

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Yeah, yeah, yeah.

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So I wasn't ready.

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That was three years ago, right?

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Really?

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That long ago.

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Yeah.

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And so we kept in touch.

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It was very casual.

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I admired him and what he's done in the fitness industry.

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I admired him as a businessman, as an entrepreneur.

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And then the stars aligned and you know how I am with my astrology Cass.

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Yeah, aren’t we both.

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You know, the stars aligned and it was the right time.

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And we started talking about it more seriously and I started to think about how I could give

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more value to my members.

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What it would mean for my members moving to 28 by Sam Wood with such a huge team behind

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me and I got really excited about it as the next phase for TXO for growing it, for scaling

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it.

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And you know, I had been at the helm of a ship running TXO on my own for 10 years and

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as a female founder, it's difficult because I don't care what anyone says out there as

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a female founder

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you don't get maternity leave,

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you are still working when you're pregnant.

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You are navigating postpartum with a huge, throbbing business behind you.

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And for me, that was difficult.

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I had two kids while I was running TXO and you know, I held it all together, but it comes

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a time when I really wanted to grow it.

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I wanted to give the members more value.

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And Sam Wood, he offered all of that.

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He offered a bigger team and you know, better tech and I was able to step into the role of being

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a trainer which I absolutely love on 28 and I filmed so many, so many new workouts for

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all of the 28ers and the ninjas and that's really exciting to have new workouts out there.

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And I get to do what I love which is being a trainer and really focus on the community and

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the people and the training.

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You know, go back to my roots.

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So yeah, it been really, really good.

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And I loved running the business.

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I loved being a CEO.

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I loved being a founder and that's always going to be with me.

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And I'm so proud of TXO.

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I really am.

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It's been quite a journey.

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Yeah, you're answering my next question now.

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I agree. I guess the word is grief because it was grieving for me, you know, giving something

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that big, that big part of me away.

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It was a grieving process where I feel like I've accepted it now and I'm really excited

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about the future and I've seen how awesome 28 is and the team and everything.

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So it's been a bit easier being in it now.

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But at first it was hard.

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It was very, very hard to move on because there's been a huge impact.

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TXO has impacted a lot of lives in such a positive way.

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But I was really, really proud to have created a business and then to have sold a business.

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And my kids are at the gorgeous ages of three and eight and I really, really wanted to have

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more time to be with them and it has brought about a being at all the Christmas concerts and

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a being at all the, you know, and I couldn't always do that.

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So this year I have and that's really important to me.

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So it's been really nice.

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Yeah, it is really nice.

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I was actually going to ask you through all of what you dealt with while you were running

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TXO

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I mean, there was a global pandemic you had...

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You had awfully challenging pregnancies.

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You were so sick, you had wrist surgeries.

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There was so much personal stuff that you dealt with and I was curious to know were there

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moments over that period where you would have, you know, you had those quiet thoughts like,

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"Oh, God, I could just let this go.

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I just, this is too much."

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Yeah.

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You know, if it was more of a, something you'd thought about over years or if this was more

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just like, you know, now, like now's the time.

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There's two things like definitely going through things publicly made me feel very vulnerable.

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And so I felt pressure.

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I felt that there are other, I don't know, fitness leaders of apps or whatever you call them,

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content creators, influencers.

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They're online all the time, you know, and you feel that pressure to compete to keep up.

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And I was always keeping it very real and sharing a lot of myself and for real women to keep fit,

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you know, and it was hard because I felt very vulnerable in those moments and being so

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public and going through it so publicly and having lots of comments and opinions, it's

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hard at times and sometimes I thought, "Oh, I just want to throw my phone or my computer."

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You know, in the pool, I just, you know, I just smashed my phone or like, I just wouldn't

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want to engage with it.

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Absolutely, there were moments.

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But the passion for fitness, the passion to help people to discover that power of health

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and fitness was always stronger than any kind of hardship or vulnerability I was experiencing,

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if that makes sense.

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So I always kind of persevered and I always knew that my injuries were my greatest teachers,

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you know, those things I was going through.

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Seeing my babies postpartum, all these phases and seasons of life made me a better trainer.

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If I had a stuck in my 20s training, people on the biggest loser, I would never have been

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such a good coach, you know, I had to go through all of this stuff.

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I put on 40 kilos with Vada, you know, I think I got nearly 100 kilos and I sit at

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45 usually with Vada

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I really did put on weight

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So for context you are how tall? You're like five, I'm five three.

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At a push on your tippy toes

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Yeah, it was a lot of weight.

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You know, a lot of damage to my knees and my joints and all kinds of things.

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And then, you know, I thought I'd never get fit and strong again and then I went through

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that journey and I did.

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It took me three years.

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But, you know, all of that made me a better coach.

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So yeah, there were moments when I thought, oh, I'd really like some privacy right now around

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when I had my babies or when I was postpartum and sleep deprived and, you know, I still showing

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up in the community and still running an online business where the primary advertising, you

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know, was done on Instagram.

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And so you've got to show up.

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You've got to keep the engagement going.

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But at the end of the day, I still did it because I loved fitness and it was always a beacon

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of hope and light for myself in those vulnerable moments where I would connect through

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movement myself.

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And I thought, gosh, even when I was huffing and puffing to walk up the stairs or I was,

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I hated exercise because it hurt for the first time because I was in a heavier body or,

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you know, I really realized, oh, this is what people go through.

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This is why they don't love doing burpees.

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It hurts.

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And then I was a better coach and I was able to create mum board, which was low impact

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and great for postpartum and it went off.

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And, you know, I just, I always worked with the seasons I was in and I think that's what

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you got to be real and you got to share with people and it always was my saviour at the

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end of the day.

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So, yeah, there was never a moment where I thought I would give up TXO

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So if anything, it was like saving me all the time, that connection.

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Yeah, well, yeah.

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And so when it came to the point, like, what was the catalyst then that made you go,

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no, actually now's the time, like now I'm ready.

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You said three years ago you weren't ready?

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Yeah, I wasn't ready three years ago.

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I just had Vada

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I was, I was really in my flow and I was enjoying that.

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But now my kids really need me.

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Life is busy.

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There's baseball and swimming and gymbaroo and gymnastics and taekwondo and homework

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and it is nonstop.

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My kids need me.

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I'm 41 now and like my husband said, you know, your 41 most pro athletes, like pro footballers

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retire mid 30s and you're still performing like I'd film lots of workouts in one day, high

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volumes of exercise.

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He's like, you're performing at an elite level and you're 41.

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I'm like, I know, I love it.

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I love it.

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But my body wasn't holding up as well.

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I was having injuries.

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I was having niggles and I just thought, you know, let's take the pressure off.

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Yeah.

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Yeah.

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Let's take the pressure off and I saw this great opportunity to give my members so much

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more value than what I could have given them at that point in a very competitive industry.

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And yeah, I leaped at that opportunity.

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So was this just an arrangement that you and Sam kind of came to together?

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Always there a, you know, put the business out to a broker and call for, you know, put

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it up for sale basically that.

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No, not at all.

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This was just between Sam and I because like if I had a thought, I want to sell the business.

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That's my goal.

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I wouldn't even know how to do that, to be honest.

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The only reason the whole acquisition with Sam would work was because our communities

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were so similar because our values and our missions were so similar.

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And I just knew that my, my ninjas would feel at home on 28 and it really was a no brainer.

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And like

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They just, they just match perfectly.

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No other app would sync up with TXO

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In the same way.

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So it was uncanny and it was just the right time and the right alignment and I'm a big believer

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in flow, don't force.

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If you're forcing something, it's not right.

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Yeah.

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This just had flow and all of a sudden it was flowing and it was working and then we were

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announcing and we were launching and it, and I was like, oh my goodness.

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It was all going very fast and I didn't really emotionally process it.

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And then after it was all done, I was like, I was so worried about taking care of everyone

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and making sure everyone was at home and it was all okay.

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And I didn't give myself any time to really think about it emotionally.

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You know, so I've done that now and yeah, it's feeling more normal because I only knew

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TXO I only knew that life.

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But yeah, it's a new chapter now.

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I remember after that announcement went public and you came to the end with the website

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switching off like that was a really emotional time for you.

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Yeah, absolutely, absolutely because you know, mytxo.com, it was like my home

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screen and everything and then it was odd to not see the branding and to see it all

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change.

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You know, it's a big change but we have to change to grow and I needed to grow TXO. I was

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at that point and I didn't have all the resources that I needed to do that at that time and Sam

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offered all of it.

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So it was a good one.

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One of the, I guess, the complaints or the concerns that people in your community had

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was that they had somehow or other I wasn't even aware of this and I've been around TXO

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since the beginning but there were people who had a $47 a year subscription and they were

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locked into that for life.

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Was that an offer that you put out during the pandemic or something to help people through?

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Yeah, a long time.

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We did that to help people and you know, I really wanted people to feel fit and stay connected

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during COVID and so yeah, it was a lifetime subscription for under 50 dollars.

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Yeah, under 50 dollars a year as long as they continued to renew.

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So there were people who clearly and that wasn't the only low priced offer that you put

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out.

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Yes.

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Over the years you had put out lots of really low priced subscriptions.

237
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Even if they bought some of my apparel or equipment or supplements, they'd earn free time on

238
00:15:04,460 --> 00:15:09,700
their subscriptions and things like that over the course of tech so I've always really tried

239
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to make fitness very accessible.

240
00:15:11,700 --> 00:15:12,700
Yeah.

241
00:15:12,700 --> 00:15:14,300
To your detriment do you think?

242
00:15:14,300 --> 00:15:15,300
That's not sustainable.

243
00:15:15,300 --> 00:15:16,300
Yeah.

244
00:15:16,300 --> 00:15:20,060
$47 a year or even 197 or whatever you're charging, 97.

245
00:15:20,060 --> 00:15:21,300
That is not sustainable.

246
00:15:21,300 --> 00:15:28,100
So when you say I didn't have the resources, looking back, would you have done things differently?

247
00:15:28,100 --> 00:15:29,500
I think so.

248
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I think so.

249
00:15:30,740 --> 00:15:36,260
And I put every penny that I made back into TXO, back into the production of the beautiful

250
00:15:36,260 --> 00:15:43,820
workout videos and making sure I looked after my trainers and every penny I made and I would

251
00:15:43,820 --> 00:15:46,660
probably do it a bit differently, absolutely.

252
00:15:46,660 --> 00:15:51,860
But at the end of the day I'm just so proud that so many people got to train with me and I

253
00:15:51,860 --> 00:15:58,660
loved that and I just loved the community so much and it is still such a special place.

254
00:15:58,660 --> 00:16:06,060
So I've never been in anything like it and yeah, I just would do anything for them.

255
00:16:06,060 --> 00:16:09,860
Even if it wasn't making great business sense at the time.

256
00:16:09,860 --> 00:16:14,740
Yeah, which, you know, I can say this, but I was looking at some of those comments in the

257
00:16:14,740 --> 00:16:18,540
community and thinking, my God, like what do you expect?

258
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People were kind of upset.

259
00:16:20,020 --> 00:16:25,260
I mean, understandably, but also people, we're getting a lot for nothing.

260
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I mean, a lot of programs and a lot of content and new content and it's expensive to make

261
00:16:33,140 --> 00:16:35,060
content as you know.

262
00:16:35,060 --> 00:16:37,100
Very expensive.

263
00:16:37,100 --> 00:16:43,100
So, you know, I really wanted to create new workouts for all of my members all of the time,

264
00:16:43,100 --> 00:16:48,020
but you just have to have the resources and so yes, Sam would offer that and I thought you

265
00:16:48,020 --> 00:16:52,020
are going to get the most amazing programs and workouts from me now.

266
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Like, I was so excited.

267
00:16:53,020 --> 00:16:55,020
Because Sam Wood charges what?

268
00:16:55,020 --> 00:16:58,700
He's like 50, 57 a month, right?

269
00:16:58,700 --> 00:17:01,660
So he's got the resources.

270
00:17:01,660 --> 00:17:03,220
He's got the resources.

271
00:17:03,220 --> 00:17:08,140
How did you handle some of that pushback that you got from your community?

272
00:17:08,140 --> 00:17:11,980
And I'm not just talking about the people who are begrudging the increased price, but

273
00:17:11,980 --> 00:17:17,660
the people who also really felt an emotional connection to you and to the program.

274
00:17:17,660 --> 00:17:24,980
How did you manage some of the negativity that you got and alongside your own emotional

275
00:17:24,980 --> 00:17:26,780
experience?

276
00:17:26,780 --> 00:17:27,780
That was really hard.

277
00:17:27,780 --> 00:17:33,940
It was very hard because this is a community that had embraced me and you know, I didn't

278
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like them being upset.

279
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I didn't like that.

280
00:17:36,460 --> 00:17:40,140
But you know, change is uncomfortable.

281
00:17:40,140 --> 00:17:43,940
But when you have that discomfort, that's when you do grow.

282
00:17:43,940 --> 00:17:49,060
That's when you are challenged and I just knew I was doing the best thing for my community.

283
00:17:49,060 --> 00:17:54,140
Because if I had just decided I'd had enough, it would have just ended.

284
00:17:54,140 --> 00:17:56,300
Like it would have just shut down.

285
00:17:56,300 --> 00:17:57,700
There would be no workouts.

286
00:17:57,700 --> 00:17:58,700
There would be nothing.

287
00:17:58,700 --> 00:18:00,020
There would be no community.

288
00:18:00,020 --> 00:18:01,860
It would just shut down.

289
00:18:01,860 --> 00:18:05,220
So it was for them to have more value.

290
00:18:05,220 --> 00:18:06,420
I could have kept going.

291
00:18:06,420 --> 00:18:11,220
I absolutely could have kept going the way I was going and I would have.

292
00:18:11,220 --> 00:18:18,420
But this opportunity just, it just was too good to pass up and I just knew that this

293
00:18:18,420 --> 00:18:24,620
value would definitely suit my ninjas once they got onto the app and once they experienced

294
00:18:24,620 --> 00:18:31,340
it and they got the rest of their time free on 28 to run out their subscription free on

295
00:18:31,340 --> 00:18:36,380
28 to experience it before they had to pay anything before any money.

296
00:18:36,380 --> 00:18:38,940
You know, it didn't automatically renew on 28.

297
00:18:38,940 --> 00:18:43,620
It was all shut down and then they had the free time and they could make a decision whether

298
00:18:43,620 --> 00:18:47,540
they wanted to join 28 for $44 for three months.

299
00:18:47,540 --> 00:18:50,820
We gave them 70% discount.

300
00:18:50,820 --> 00:18:57,340
And I thought, you know, this is a good deal and there's thousands of workouts and recipes

301
00:18:57,340 --> 00:19:01,140
and it's just, it's a real monster like it's amazing.

302
00:19:01,140 --> 00:19:03,180
It's absolutely amazing.

303
00:19:03,180 --> 00:19:10,100
So coming out of the other side of it, like once that initial emotional moment of announcing

304
00:19:10,100 --> 00:19:15,380
it, dealing with it, going through that yourself, now that you're settling into your role, not

305
00:19:15,380 --> 00:19:19,820
as a CEO, but as a trainer, how's it going?

306
00:19:19,820 --> 00:19:20,820
It's going so good.

307
00:19:20,820 --> 00:19:24,460
Like, you know, I'm back doing what I'm passionate about, which is training people like being

308
00:19:24,460 --> 00:19:29,180
on camera, training people and that's what I love most and that's why I got into this.

309
00:19:29,180 --> 00:19:38,860
It started in my Taekwondo Dojo, just me and a camera filming workouts for TXO in my Dojo

310
00:19:38,860 --> 00:19:44,260
and we did that for years before we went into proper studios or, you know, warehouses

311
00:19:44,260 --> 00:19:51,140
and had proper cameras and stuff like it was just me, the Dojo and the camera.

312
00:19:51,140 --> 00:19:56,060
And so that passion has never left me and I get to do that now more often.

313
00:19:56,060 --> 00:20:02,300
I'm filming a lot more often and I'm able to give my members a lot more new content and

314
00:20:02,300 --> 00:20:05,100
variety and it's so much better.

315
00:20:05,100 --> 00:20:07,140
I just think that's why they're there.

316
00:20:07,140 --> 00:20:08,140
They're there to work out.

317
00:20:08,140 --> 00:20:10,140
They're there to get strong.

318
00:20:10,140 --> 00:20:14,860
The community plays a big part of accountability and support and motivation absolutely, but

319
00:20:14,860 --> 00:20:19,260
at the end of the day, you want a really good quality training program and that's what I

320
00:20:19,260 --> 00:20:20,260
can provide.

321
00:20:20,260 --> 00:20:21,900
I'm a personal trainer, you know.

322
00:20:21,900 --> 00:20:26,580
I don't know how good I was at running a business or whatever, but I am a good personal

323
00:20:26,580 --> 00:20:27,580
trainer.

324
00:20:27,580 --> 00:20:29,580
So that's where I'm doing my best thing.

325
00:20:29,580 --> 00:20:30,580
Yeah.

326
00:20:30,580 --> 00:20:31,580
You did a lot of it.

327
00:20:31,580 --> 00:20:32,580
You did a lot of things.

328
00:20:32,580 --> 00:20:33,580
You went through so many stages.

329
00:20:33,580 --> 00:20:35,820
I mean, it's a long time, but you went into apparel.

330
00:20:35,820 --> 00:20:37,940
You went into supplements.

331
00:20:37,940 --> 00:20:39,940
What were some of the biggest lessons?

332
00:20:39,940 --> 00:20:40,940
I said that again.

333
00:20:40,940 --> 00:20:41,940
And equipment.

334
00:20:41,940 --> 00:20:42,940
Yeah.

335
00:20:42,940 --> 00:20:43,940
Equipment, of course, equipment.

336
00:20:43,940 --> 00:20:50,660
What were, do you think some of the biggest lessons that you learned as a business owner?

337
00:20:50,660 --> 00:20:51,660
Yeah.

338
00:20:51,660 --> 00:20:52,980
Products are hard.

339
00:20:52,980 --> 00:20:54,460
Products are hard.

340
00:20:54,460 --> 00:20:57,620
I think I learned that.

341
00:20:57,620 --> 00:21:00,420
And we did so well with the supplements.

342
00:21:00,420 --> 00:21:04,540
Like my community loved the supplements and the apparel as well.

343
00:21:04,540 --> 00:21:05,540
Oh, my goodness.

344
00:21:05,540 --> 00:21:18,340
It flew off the shelves.

345
00:21:18,340 --> 00:21:22,580
I was shocked by that.

346
00:21:22,580 --> 00:21:27,580
But at the end of the day with Flex, it was taking too much of the oxygen away from the fitness

347
00:21:27,580 --> 00:21:28,580
program.

348
00:21:28,580 --> 00:21:35,500
And I just felt like I was modeling active wear and products all the time and not creating content

349
00:21:35,500 --> 00:21:37,420
and creating energy back into

350
00:21:37,420 --> 00:21:43,220
TXO Life, which was the fitness program and did that for a couple more years.

351
00:21:43,220 --> 00:21:46,420
And then that's where I came to with Sam Wood again.

352
00:21:46,420 --> 00:21:52,940
I'm like, oh my God, I am at a computer all day running a team, running a business.

353
00:21:52,940 --> 00:21:56,180
I am not again being a trainer, which is grassroots.

354
00:21:56,180 --> 00:21:57,380
What I want to do.

355
00:21:57,380 --> 00:22:01,300
So again, I circle back to doing what I love, which is training people.

356
00:22:01,300 --> 00:22:05,060
So I'll do whatever it takes to kind of connect with people and make them feel strong in

357
00:22:05,060 --> 00:22:06,060
that way.

358
00:22:06,060 --> 00:22:07,780
It is such an important lesson.

359
00:22:07,780 --> 00:22:11,820
I mean, you're talking about your industry, the fitness industry, but I'm in a completely

360
00:22:11,820 --> 00:22:13,700
different industry and I see lots of other people

361
00:22:13,700 --> 00:22:18,660
people think, oh, I can make more money or I can supplement my income if I go in this

362
00:22:18,660 --> 00:22:19,660
direction.

363
00:22:19,660 --> 00:22:24,020
If I add this, if I add that, not realizing that every one of those things, it's a whole

364
00:22:24,020 --> 00:22:25,580
separate business.

365
00:22:25,580 --> 00:22:27,780
It's a whole separate marketing strategy.

366
00:22:27,780 --> 00:22:33,100
And it zaps your resources and all of a sudden my team are focused on something else

367
00:22:33,100 --> 00:22:35,020
and the fitness program's suffering.

368
00:22:35,020 --> 00:22:37,580
And I'm like, no, no, no, no, no, no, no.

369
00:22:37,580 --> 00:22:41,540
As successful as all those things were and they were really successful and I moved a lot

370
00:22:41,540 --> 00:22:47,780
of stock, I just thought, we're just straying from what I came here to do.

371
00:22:47,780 --> 00:22:53,620
The mission, you know, which was realistic fitness for real women and helping women find

372
00:22:53,620 --> 00:22:54,620
their fit.

373
00:22:54,620 --> 00:22:59,460
So, yeah, I gave up a lot along the way to do that.

374
00:22:59,460 --> 00:23:03,140
You mentioned early Tiff that while you were going through some difficult phases, like in

375
00:23:03,140 --> 00:23:08,060
there's this pressure in your industry, particularly, you're promoting on Instagram and you've got

376
00:23:08,060 --> 00:23:13,620
to be online, the comparison, comparing yourself to other people all the time must have

377
00:23:13,620 --> 00:23:16,180
been one of the biggest challenges.

378
00:23:16,180 --> 00:23:21,540
How did you manage that, you know, to put your blinkers on and stay in your lane?

379
00:23:21,540 --> 00:23:23,140
How challenging was that?

380
00:23:23,140 --> 00:23:28,460
Well, it was really challenging, but the way I managed to do that was just basically

381
00:23:28,460 --> 00:23:29,460
not be online.

382
00:23:29,460 --> 00:23:35,060
I had a social media manager, you know, and so what would happen is we'd get content,

383
00:23:35,060 --> 00:23:38,460
we'd schedule content, it would go live.

384
00:23:38,460 --> 00:23:43,020
I would interact with comments and all of that, do it and treat it as a job and then get

385
00:23:43,020 --> 00:23:46,740
offline and I wouldn't be scrolling, doom scrolling and comparing.

386
00:23:46,740 --> 00:23:51,100
And that's the way that was the best for my mental health at those vulnerable times,

387
00:23:51,100 --> 00:23:52,100
you know?

388
00:23:52,100 --> 00:23:53,580
At any time, really.

389
00:23:53,580 --> 00:23:56,100
Yeah, you got to like outsource, I think.

390
00:23:56,100 --> 00:23:57,980
And it is a job.

391
00:23:57,980 --> 00:24:04,900
It's advertising, it's a platform, it's the algorithm is hungry beast and, you know, I

392
00:24:04,900 --> 00:24:07,700
don't actually have a social media manager at the moment.

393
00:24:07,700 --> 00:24:12,460
I'm doing all my own posting and my own stuff and it's probably a bit organic and a bit too

394
00:24:12,460 --> 00:24:14,740
raw or whatever, it's not polished.

395
00:24:14,740 --> 00:24:19,660
But I've gone through phases of actually going, oh, I'm not dealing with this and I get

396
00:24:19,660 --> 00:24:23,460
a social media manager and that, you know, it helps.

397
00:24:23,460 --> 00:24:25,580
But I can kind of deal with it at the moment.

398
00:24:25,580 --> 00:24:30,620
Like I'm feeling very strong and very certain and kind of content.

399
00:24:30,620 --> 00:24:36,620
So I'm not really bothered by being online so much at the moment, but it goes through phases.

400
00:24:36,620 --> 00:24:37,700
And I think that's very natural.

401
00:24:37,700 --> 00:24:43,780
I think everyone, after gosh, being in this industry of running my own business for 10 years

402
00:24:43,780 --> 00:24:51,020
and then being in television before that, I've been online out there in the media for like

403
00:24:51,020 --> 00:24:52,260
20 years now.

404
00:24:52,260 --> 00:24:56,820
So, you know, it's only natural that sometimes you need a break, sometimes you need a digital

405
00:24:56,820 --> 00:24:59,660
Detox, sometimes you need people to not be at you.

406
00:24:59,660 --> 00:25:05,340
And I think I'm only human in that I go offline sometimes and then I come back and I think

407
00:25:05,340 --> 00:25:06,340
that's okay.

408
00:25:06,340 --> 00:25:11,380
I always think no one's waiting for your post if I think that and, you know, no one's

409
00:25:11,380 --> 00:25:12,700
missing it.

410
00:25:12,700 --> 00:25:16,180
This is what I tell myself to like sometimes you feel that ridiculous.

411
00:25:16,180 --> 00:25:19,180
I mean, you've got a much bigger presence, obviously, than what I do.

412
00:25:19,180 --> 00:25:23,020
And even little me like you go through these phases where you think, oh God, I haven't posted

413
00:25:23,020 --> 00:25:25,420
or I haven't sent an email or I haven't done something.

414
00:25:25,420 --> 00:25:30,060
And then you have to tell yourself there is nobody sitting at home pressing refresh thinking

415
00:25:30,060 --> 00:25:31,060
"Where's Cass?"

416
00:25:31,060 --> 00:25:32,060
Or "Where's Tiff?"

417
00:25:32,060 --> 00:25:36,380
Yes, I always think that and it's very healthy, I think.

418
00:25:36,380 --> 00:25:38,460
You just think, oh, I'll just let it go.

419
00:25:38,460 --> 00:25:41,620
I'll just let it go today and I don't know.

420
00:25:41,620 --> 00:25:46,420
I just have a different perspective, especially after having the kids just, it just doesn't

421
00:25:46,420 --> 00:25:47,420
matter as much.

422
00:25:47,420 --> 00:25:48,420
I don't know.

423
00:25:48,420 --> 00:25:50,100
It just doesn't matter.

424
00:25:50,100 --> 00:25:55,460
What is Ed and the kids noticed that is different about you since you stepped away?

425
00:25:55,460 --> 00:26:02,180
I think I'm definitely more present, like I don't have a laptop or a phone in my hand, 24/7.

426
00:26:02,180 --> 00:26:07,100
And I think I've got more of a pep in my step and re-found that joy of actually connecting

427
00:26:07,100 --> 00:26:12,220
and training and putting programs together and the passion has come back.

428
00:26:12,220 --> 00:26:16,660
There was a lot of stress running in business and anyone would tell you that with the cost

429
00:26:16,660 --> 00:26:23,380
of living and, you know, it's hard running a business, it's hard running a team and I felt

430
00:26:23,380 --> 00:26:25,060
very stressed out a lot of time.

431
00:26:25,060 --> 00:26:32,620
So I guess not having a stressed out mum, a mum who's enjoying her motherhood is very important.

432
00:26:32,620 --> 00:26:36,420
And so I think we're having fun.

433
00:26:36,420 --> 00:26:43,460
There have been such big changes in the online fitness space since you launched, right?

434
00:26:43,460 --> 00:26:45,780
So we're going back a decade.

435
00:26:45,780 --> 00:26:50,860
I think particularly during COVID, suddenly everybody was online, like everything switched

436
00:26:50,860 --> 00:26:54,820
to online and every yoga studio suddenly had to have their own online programs and it

437
00:26:54,820 --> 00:27:00,780
was this big shift compared to when you started and they were a handful.

438
00:27:00,780 --> 00:27:08,420
What advice would you give somebody now thinking that they want to launch an online fitness

439
00:27:08,420 --> 00:27:12,260
program?

440
00:27:12,260 --> 00:27:17,740
I think people like get into it thinking, I'm going to have thousands and thousands of members

441
00:27:17,740 --> 00:27:25,420
and I know it's all about the numbers but I would say you've got to focus on the community

442
00:27:25,420 --> 00:27:29,860
and for me it was always about the community, like building that strong community.

443
00:27:29,860 --> 00:27:33,620
I remember when there was 500 people in there and then there was a thousand and I could

444
00:27:33,620 --> 00:27:39,260
not believe it because I was used to teaching taekwondo classes of 60 people and if I had

445
00:27:39,260 --> 00:27:41,020
a full class I couldn't believe it.

446
00:27:41,020 --> 00:27:46,540
You know and then when there was 500 people in my community I was like, "Oh, it's like crazy,

447
00:27:46,540 --> 00:27:47,540
right?

448
00:27:47,540 --> 00:27:49,860
10 classes full."

449
00:27:49,860 --> 00:27:56,100
So I just couldn't believe it and then when it grew to thousands and thousands and you

450
00:27:56,100 --> 00:28:01,220
know there was connection, there was real connection so it's not easier being online and being

451
00:28:01,220 --> 00:28:07,180
in person because you really need to build that connection with the community, that trust.

452
00:28:07,180 --> 00:28:11,820
Like people don't trust you, they're not going to buy from you and that trust is really,

453
00:28:11,820 --> 00:28:15,940
really, really important and so focus on community.

454
00:28:15,940 --> 00:28:21,180
That would be my advice whether it's a Facebook community or an Instagram community or however

455
00:28:21,180 --> 00:28:26,980
you want to foster that online, it is the most important thing.

456
00:28:26,980 --> 00:28:34,660
Community over even just the content and the accessibility and the price, it's the community.

457
00:28:34,660 --> 00:28:39,860
And you know on that, a lot of people on Facebook, a lot of people don't want to be on Facebook,

458
00:28:39,860 --> 00:28:43,100
they don't want to be in Facebook groups, those things don't have the engagement that they

459
00:28:43,100 --> 00:28:46,660
have now that they did back when you started either.

460
00:28:46,660 --> 00:28:50,140
So it's a very different landscape.

461
00:28:50,140 --> 00:28:57,020
It's interesting and I'm sitting back now without the pressure and observing and it is interesting.

462
00:28:57,020 --> 00:29:02,140
There's free workouts on YouTube, there's some huge conglomerate apps that I've even been

463
00:29:02,140 --> 00:29:11,060
a part of that in a global, you know, to compete with now and it's a really saturated

464
00:29:11,060 --> 00:29:14,060
landscape and it's hard.

465
00:29:14,060 --> 00:29:18,700
It's really, really hard now and there's a lot of noise and it's hard to stand out.

466
00:29:18,700 --> 00:29:25,940
So I don't know, I don't know what the future holds and now there's AI and there's avatars

467
00:29:25,940 --> 00:29:33,100
and clones and you can clone yourself to train people and you can train your voice and

468
00:29:33,100 --> 00:29:38,700
AI assistants and oh there's so much going on.

469
00:29:38,700 --> 00:29:45,020
I don't know where it's all going but it's fun to watch and at the end of the day I think

470
00:29:45,020 --> 00:29:50,820
you can't fake that connection with people and people trusting you so that's going to

471
00:29:50,820 --> 00:29:53,260
be the most important thing I think.

472
00:29:53,260 --> 00:29:58,180
So if somebody said to, I want to start an online fitness community and it's easier than

473
00:29:58,180 --> 00:30:03,220
ever to create an app now again because of AI but would you encourage somebody now to

474
00:30:03,220 --> 00:30:09,660
go down that path knowing what you know about the online fitness space these days?

475
00:30:09,660 --> 00:30:18,500
No, I think people are a lot more aware of their screen time and I don't know, I just think

476
00:30:18,500 --> 00:30:27,660
it's really hard to be at the top of your game in this industry, really hard and unless

477
00:30:27,660 --> 00:30:35,620
you're willing to give it a good decade of like hard yakka, I would say no, I would say

478
00:30:35,620 --> 00:30:38,860
yeah, it's really, really tough.

479
00:30:38,860 --> 00:30:44,220
And considering that your, so your program for example, Sam's program for example, these

480
00:30:44,220 --> 00:30:46,180
are not just workouts either, are they?

481
00:30:46,180 --> 00:30:50,500
Like even yours, it's recipes, it's meditation, it's meal plan.

482
00:30:50,500 --> 00:30:59,100
Right, it's lifestyle is everything for one low price of a very low rate and a high member

483
00:30:59,100 --> 00:31:03,220
churn I would imagine like getting members, keeping members.

484
00:31:03,220 --> 00:31:10,420
Yeah, retention is really, really important and it's 24/7 and you're online and you're worrying

485
00:31:10,420 --> 00:31:14,740
about your members all the time and yeah, you are really, really.

486
00:31:14,740 --> 00:31:21,460
Yeah, I do, I used to really stress about them and make sure they're okay and like, tuck

487
00:31:21,460 --> 00:31:25,420
them into bed, like put my phone down, you guys okay?

488
00:31:25,420 --> 00:31:33,300
I was so obsessed with TXO you know, it's been hard to kind of not do that, it's like

489
00:31:33,300 --> 00:31:39,300
yeah, it's been hard to step away from it but it was time for me, it really was.

490
00:31:39,300 --> 00:31:43,540
Yeah, it was and at the end of the day it is a business and it was a business decision

491
00:31:43,540 --> 00:31:46,940
and then you got to separate the two.

492
00:31:46,940 --> 00:31:50,820
On a personal level, so you and I obviously we've had conversations, many conversations

493
00:31:50,820 --> 00:31:56,220
over the years about you and your perfectionism and you and your people pleasing.

494
00:31:56,220 --> 00:31:57,220
Yes.

495
00:31:57,220 --> 00:32:02,060
You know, you're the overgiver, you're the overdeliverer, you're clearly the undercharger.

496
00:32:02,060 --> 00:32:03,060
Yeah, yeah.

497
00:32:03,060 --> 00:32:09,860
What have you learned or what do you still need to learn about that?

498
00:32:09,860 --> 00:32:17,140
Yeah, I think totally given up the whole perfectionism thing, that's for sure.

499
00:32:17,140 --> 00:32:24,580
Like I definitely am more relaxed now and with the kids, I just, like the house is always

500
00:32:24,580 --> 00:32:30,420
a mess, is that a point where I'm like, yeah, kind of visitors, it's just like chaos here.

501
00:32:30,420 --> 00:32:37,580
And you know, I kind of love it, I kind of it feels so homie and gorgeous and creative,

502
00:32:37,580 --> 00:32:43,180
but I still think I need to work on the people pleasing, I guess.

503
00:32:43,180 --> 00:32:49,020
I remember someone said to me once, oh, I was talking about my friends and they're like, what,

504
00:32:49,020 --> 00:32:52,340
you mean your members in your community that you haven't met?

505
00:32:52,340 --> 00:32:56,180
And I'm like, yeah, they're like, they're not your friends, they're your members.

506
00:32:56,180 --> 00:32:57,660
There's a difference.

507
00:32:57,660 --> 00:33:01,340
You know, you got to run a business and I'm like, oh, but it's my community and they're

508
00:33:01,340 --> 00:33:06,980
all my mates and it kind of shocked me when they said that to me, but I had to learn,

509
00:33:06,980 --> 00:33:11,420
you know, sometimes the hard way, you have to run a business, you got to make hard decisions

510
00:33:11,420 --> 00:33:18,060
sometimes, you know, yeah, it's for the health of the business and it's important.

511
00:33:18,060 --> 00:33:24,660
So yeah, that was really hard to learn along the way, but everyone learns it in business.

512
00:33:24,660 --> 00:33:30,740
It's the only way to learn, you know, make mistakes and keep going resilience.

513
00:33:30,740 --> 00:33:31,740
Yeah.

514
00:33:31,740 --> 00:33:32,740
Yeah, yeah.

515
00:33:32,740 --> 00:33:38,260
I can remember years ago, wanting to, like, I think when we first met, you and I had first

516
00:33:38,260 --> 00:33:41,620
met and I wanted to ask you advice about something.

517
00:33:41,620 --> 00:33:45,020
And I remember thinking, no, don't ask and it wasn't because I didn't want to, it was because

518
00:33:45,020 --> 00:33:51,420
I know Tiff is such a people pleaser that she will bend over backwards to do this for me

519
00:33:51,420 --> 00:33:57,740
to her own detriment and I'm not going to, I think I did end up asking you and I think it

520
00:33:57,740 --> 00:34:04,180
was something to do with the book or publishing or introducing or something like that.

521
00:34:04,180 --> 00:34:11,300
But it was around that time, but I remember thinking, I don't trust Tiff to say no if she

522
00:34:11,300 --> 00:34:12,900
wants to say no.

523
00:34:12,900 --> 00:34:16,580
And so therefore, I don't know if I want to ask because I think that she will go out of

524
00:34:16,580 --> 00:34:17,580
her way.

525
00:34:17,580 --> 00:34:18,580
Do you know?

526
00:34:18,580 --> 00:34:19,580
But I’d do anything for you Cass though.

527
00:34:19,580 --> 00:34:21,860
Of course I know and I love it.

528
00:34:21,860 --> 00:34:26,140
But, you know, and I feel like that, I know that about you and so, you know, I managed

529
00:34:26,140 --> 00:34:32,300
myself knowing what you would do, but there are people out there who will just ask and ask

530
00:34:32,300 --> 00:34:33,300
and ask.

531
00:34:33,300 --> 00:34:34,300
Like they won't stop to think.

532
00:34:34,300 --> 00:34:35,300
Yeah.

533
00:34:35,300 --> 00:34:37,940
Well, there are some people who just don't ever ask, but there are some people who will take

534
00:34:37,940 --> 00:34:38,940
advantage.

535
00:34:38,940 --> 00:34:40,380
I am getting better at it.

536
00:34:40,380 --> 00:34:45,340
I'm getting better at saying no now and like I used to get so many DMs, like I wouldn't

537
00:34:45,340 --> 00:34:49,580
even check them because every day hundreds of DMs, right?

538
00:34:49,580 --> 00:34:54,100
It was just people asking for advice on different things, health advice, fitness advice, but

539
00:34:54,100 --> 00:34:57,900
I went out of that and then I went to a stage where I was trying to answer them all.

540
00:34:57,900 --> 00:34:59,460
And then I was like, what am I doing?

541
00:34:59,460 --> 00:35:04,460
I kind of give out all this free fitness advice, free, what am I doing?

542
00:35:04,460 --> 00:35:10,140
And I stopped and so I just, yeah, I have to check myself before I wreck myself a little

543
00:35:10,140 --> 00:35:14,900
bit because I will my first, yeah, I always like, I'll help, I'll help.

544
00:35:14,900 --> 00:35:20,580
And then I'm like, I'm burnt out and I'm like, oh God, you know, so I need to always check

545
00:35:20,580 --> 00:35:21,580
myself.

546
00:35:21,580 --> 00:35:22,580
Yeah.

547
00:35:22,580 --> 00:35:27,580
I had the same experience in your community too, like in online communities generally because

548
00:35:27,580 --> 00:35:30,740
I was in a few of them, 28 actually in the beginning.

549
00:35:30,740 --> 00:35:31,740
Yeah, yeah.

550
00:35:31,740 --> 00:35:36,380
But you know, people, you're there and I'm a psychologist and the DMs would come through,

551
00:35:36,380 --> 00:35:39,500
like it would be ask a question, something to do with motivation or something to do with

552
00:35:39,500 --> 00:35:43,660
like emotional eating, all those topics that, you know, I've talked about, but you'd get

553
00:35:43,660 --> 00:35:49,060
this like full on people wanting personal therapy session.

554
00:35:49,060 --> 00:35:50,060
Yes, yes.

555
00:35:50,060 --> 00:35:55,100
And I think that's a lot of the $37 a month subscription to a fitness program, like some of the stuff

556
00:35:55,100 --> 00:35:57,820
that would come through was insane.

557
00:35:57,820 --> 00:35:58,820
Yes.

558
00:35:58,820 --> 00:36:00,780
Not insane, but the expectations.

559
00:36:00,780 --> 00:36:02,780
Yeah, the expectations.

560
00:36:02,780 --> 00:36:04,540
Yes, absolutely.

561
00:36:04,540 --> 00:36:10,740
Yeah, you're like, you're free, fodder for everyone because you're online, you're out there,

562
00:36:10,740 --> 00:36:17,780
you know, but I now say no to so much and it still sits with me and I'm like, oh, I

563
00:36:17,780 --> 00:36:19,540
feel icky.

564
00:36:19,540 --> 00:36:24,300
But I say no to say yes to other things like, yes, I just really don't have the capacity

565
00:36:24,300 --> 00:36:26,100
at the moment with the kids and stuff.

566
00:36:26,100 --> 00:36:28,100
So I have to.

567
00:36:28,100 --> 00:36:29,100
Yeah.

568
00:36:29,100 --> 00:36:34,020
So my question before was what advice would you have for somebody wanting to start an online

569
00:36:34,020 --> 00:36:35,420
fitness business?

570
00:36:35,420 --> 00:36:41,100
Now I want to ask you, what's your advice for women who might be feeling exhausted from

571
00:36:41,100 --> 00:36:47,220
carrying at all feelings stretched overwhelmed, wanting to let something go and struggling

572
00:36:47,220 --> 00:36:51,540
with the guilt or feeling like, oh, it's a failure.

573
00:36:51,540 --> 00:36:53,740
Like what advice do you have for those women?

574
00:36:53,740 --> 00:36:54,740
Yeah, okay.

575
00:36:54,740 --> 00:36:59,900
I would say you go go back to your passion, you got to go back to your life.

576
00:36:59,900 --> 00:37:02,940
Why did I show up here in the first place?

577
00:37:02,940 --> 00:37:08,100
Like what did Tiffiny her late 20s want?

578
00:37:08,100 --> 00:37:12,580
And for me, it was always the connection of movement.

579
00:37:12,580 --> 00:37:16,300
And so you got to go back to your passion.

580
00:37:16,300 --> 00:37:20,900
Whatever that is online, there's people doing some amazing things online.

581
00:37:20,900 --> 00:37:28,060
But you know, if it's breath work or movement or whatever the music, whatever that is, find

582
00:37:28,060 --> 00:37:29,380
that passion again.

583
00:37:29,380 --> 00:37:34,340
Because you know, I've had times where I've lost it, I've really lost it and I've just gone,

584
00:37:34,340 --> 00:37:42,220
I've lost it from my passion, my motivation, my actual physical body has changed as well.

585
00:37:42,220 --> 00:37:45,660
So I couldn't do the things that I loved.

586
00:37:45,660 --> 00:37:48,900
There's been times where I've gone like, why am I here?

587
00:37:48,900 --> 00:37:53,580
So use that passion as a compass and then you'll never feel lost.

588
00:37:53,580 --> 00:37:56,100
That's what I always say.

589
00:37:56,100 --> 00:37:59,420
And it's okay, let go and walk away if something's not working for you.

590
00:37:59,420 --> 00:38:05,580
Yeah, if something is not making you feel like, I say growing grounded or flowing, like

591
00:38:05,580 --> 00:38:10,780
flowing with the universe, like it's just not coming too easily and let it go and that's

592
00:38:10,780 --> 00:38:11,780
okay.

593
00:38:11,780 --> 00:38:14,220
It's okay to grow and change.

594
00:38:14,220 --> 00:38:16,460
It's okay to evolve.

595
00:38:16,460 --> 00:38:19,660
And I guess you know seasons.

596
00:38:19,660 --> 00:38:21,140
Yeah, there's seasons and texts.

597
00:38:21,140 --> 00:38:22,140
I was a season.

598
00:38:22,140 --> 00:38:28,540
It was a long season of my life, but it was a season and it was beautiful and empowering

599
00:38:28,540 --> 00:38:35,740
and I'm so proud of it, but it was a season and everything changes and comes to an end.

600
00:38:35,740 --> 00:38:40,740
Like I couldn't physically do that forever.

601
00:38:40,740 --> 00:38:45,940
So I was going to be teaching workouts in my 50s, 60s with chronic arthritis.

602
00:38:45,940 --> 00:38:48,580
I just was like, I don't know.

603
00:38:48,580 --> 00:38:49,580
Yeah.

604
00:38:49,580 --> 00:38:51,780
It's a tricky one, isn't it?

605
00:38:51,780 --> 00:38:56,100
Especially when you are, I mean, you know, because you can step up and be the CEO and have

606
00:38:56,100 --> 00:38:57,900
other people do all of that legwork.

607
00:38:57,900 --> 00:39:03,580
But when you are the people that they've bought, yeah, they've bought into you and your style

608
00:39:03,580 --> 00:39:05,940
and your workouts, it's a challenge.

609
00:39:05,940 --> 00:39:11,140
At first, it was Tiff XO.

610
00:39:11,140 --> 00:39:17,260
I did the Pilates, the stretching, the strength workouts, the hips, the type one, the yoga.

611
00:39:17,260 --> 00:39:20,620
I did all of the workouts, right?

612
00:39:20,620 --> 00:39:23,020
Then I'm like, okay, not sustainable.

613
00:39:23,020 --> 00:39:24,020
So we'll rebrand.

614
00:39:24,020 --> 00:39:25,860
We'll rebrand to TXO.

615
00:39:25,860 --> 00:39:27,260
It could be Team XO.

616
00:39:27,260 --> 00:39:28,860
Who knows what the T stands for?

617
00:39:28,860 --> 00:39:29,860
TXO.

618
00:39:29,860 --> 00:39:34,820
Bring in a team of trainers and I'll just do a bit of this, bit of that, bit of everything

619
00:39:34,820 --> 00:39:35,820
over the top, right?

620
00:39:35,820 --> 00:39:39,740
But then everyone's still, you look at the views on the videos and they still want more

621
00:39:39,740 --> 00:39:42,820
Tiff and I'm like, no, I want Tiff.

622
00:39:42,820 --> 00:39:44,620
You want the others.

623
00:39:44,620 --> 00:39:49,900
And it was really hard to transition me out or to try and they're always very hooked on

624
00:39:49,900 --> 00:39:55,700
me, which was fantastic and such a blessing and I always loved it, but it wasn't sustainable,

625
00:39:55,700 --> 00:39:56,700
you know?

626
00:39:56,700 --> 00:39:59,980
So I tried rebranding and it worked.

627
00:39:59,980 --> 00:40:00,980
It worked.

628
00:40:00,980 --> 00:40:01,980
TXO.

629
00:40:01,980 --> 00:40:03,780
But everyone's still called it TXO.

630
00:40:03,780 --> 00:40:07,420
And yeah, still too old to have it.

631
00:40:07,420 --> 00:40:08,420
Yeah.

632
00:40:08,420 --> 00:40:13,660
So now in the new world, how much time do you spend filming workouts and making content

633
00:40:13,660 --> 00:40:15,460
for 28?

634
00:40:15,460 --> 00:40:17,900
So we started with a bang actually.

635
00:40:17,900 --> 00:40:20,340
I started filming workouts with Sam Wood.

636
00:40:20,340 --> 00:40:23,740
We did some celebration workouts together which were really, really fun.

637
00:40:23,740 --> 00:40:29,020
And then I don't know, in February, I've got like four full filming days, which is pretty

638
00:40:29,020 --> 00:40:33,060
big, but I can't wait over it in some great programs.

639
00:40:33,060 --> 00:40:38,620
Really excited to do more 10 minute workouts, which I think is so great because everyone's

640
00:40:38,620 --> 00:40:43,660
got 10 minutes and you can double them up if you want a 20 minute workout, you know, or

641
00:40:43,660 --> 00:40:46,820
even triple them up if you want 30 minutes.

642
00:40:46,820 --> 00:40:48,940
And it's just so accessible for people.

643
00:40:48,940 --> 00:40:53,500
So I'm going to feel more 10 minute workouts plus a tone program that's like beginner, intermediate

644
00:40:53,500 --> 00:40:54,700
and advanced.

645
00:40:54,700 --> 00:40:56,420
So that's all coming up.

646
00:40:56,420 --> 00:40:59,940
And yeah, I'm filming pretty consistently, but I just love it.

647
00:40:59,940 --> 00:41:01,540
It's very, it's quite freeing.

648
00:41:01,540 --> 00:41:07,180
I turn off and I don't have to worry about the edit or the music or the marketing or, you

649
00:41:07,180 --> 00:41:13,260
know, I usually my brain when I'm filming workouts, I'm thinking about everything and the

650
00:41:13,260 --> 00:41:14,980
whole business is in my head.

651
00:41:14,980 --> 00:41:17,140
But I'm just enjoying the workout.

652
00:41:17,140 --> 00:41:20,340
Yeah, you get to just do the thing that you do best.

653
00:41:20,340 --> 00:41:23,260
Plan it, create it, film it,

654
00:41:23,260 --> 00:41:25,100
Go home.

655
00:41:25,100 --> 00:41:27,860
That just feels so light and easy.

656
00:41:27,860 --> 00:41:29,660
Yeah, yeah, it's nice.

657
00:41:29,660 --> 00:41:30,660
It's really nice.

658
00:41:30,660 --> 00:41:33,100
I hope they're all enjoying the workouts.

659
00:41:33,100 --> 00:41:38,100
So what are you filling your time with in the meantime, with all this space that's been created?

660
00:41:38,100 --> 00:41:39,100
I don't know.

661
00:41:39,100 --> 00:41:41,420
It's such a hard question.

662
00:41:41,420 --> 00:41:46,020
You know what, I'm actually doing some personal training, which I haven't done for a while.

663
00:41:46,020 --> 00:41:47,980
I haven't had time to do for a while.

664
00:41:47,980 --> 00:41:49,540
So I've got a few clients.

665
00:41:49,540 --> 00:41:50,540
Wow.

666
00:41:50,540 --> 00:41:51,540
Yeah.

667
00:41:51,540 --> 00:41:54,660
Imagine having Tiff Hall as your personal trainer, please.

668
00:41:54,660 --> 00:41:57,220
You're doing very quietly.

669
00:41:57,220 --> 00:41:58,620
I haven't told anyone.

670
00:41:58,620 --> 00:41:59,620
Well, you are now.

671
00:41:59,620 --> 00:42:00,620
Well, you are.

672
00:42:00,620 --> 00:42:02,620
People are going to be knocking on your door

673
00:42:02,620 --> 00:42:07,980
You don't want it to get out because I only wanted three or four clients.

674
00:42:07,980 --> 00:42:10,860
So very quietly doing that.

675
00:42:10,860 --> 00:42:15,300
Just because I love it and it keeps me connected and it's a bit of fun for me.

676
00:42:15,300 --> 00:42:18,620
I'm doing back to my martial arts roots of course.

677
00:42:18,620 --> 00:42:22,940
I'm doing a lot of self-defense, self-defense courses and things like that.

678
00:42:22,940 --> 00:42:27,980
And then I'm also taking a bit of a break, like I'm just seeing what happens a little bit,

679
00:42:27,980 --> 00:42:30,740
like I'm not rushing into anything.

680
00:42:30,740 --> 00:42:38,100
I feel like I want to enjoy a bit of a break over the Christmas holidays and summer and

681
00:42:38,100 --> 00:42:42,300
just be with my family and then think about, you know, what's next.

682
00:42:42,300 --> 00:42:47,380
But I'm really enjoying my role with 28 and a bit of personal training and a lot of the

683
00:42:47,380 --> 00:42:50,500
self-defense stuff I'm really passionate about, the personal safety.

684
00:42:50,500 --> 00:42:54,580
So it's kind of, yeah, it's enough for me at the moment.

685
00:42:54,580 --> 00:42:56,500
Yeah, that sounds amazing.

686
00:42:56,500 --> 00:42:57,500
Give it space.

687
00:42:57,500 --> 00:43:01,100
Don't you just going to give yourself the space to let it come about organically?

688
00:43:01,100 --> 00:43:04,900
Not try to, like you said, not try to push and force what's next, but just allow it to

689
00:43:04,900 --> 00:43:05,900
emerge.

690
00:43:05,900 --> 00:43:07,500
Yeah, that's it.

691
00:43:07,500 --> 00:43:11,980
And I've worked really hard for a long time and never given myself that moment to breathe

692
00:43:11,980 --> 00:43:14,980
really properly and really think and create.

693
00:43:14,980 --> 00:43:18,660
And it's kind of exciting, I don't know, I don't know, it's next.

694
00:43:18,660 --> 00:43:19,660
Everyone's like, what are you doing?

695
00:43:19,660 --> 00:43:20,660
What are you up to?

696
00:43:20,660 --> 00:43:22,420
And I'm like, not much.

697
00:43:22,420 --> 00:43:26,900
I'm enjoying working for 28 and I am just with the kids.

698
00:43:26,900 --> 00:43:28,900
So I don't know.

699
00:43:28,900 --> 00:43:29,900
Yeah.

700
00:43:29,900 --> 00:43:30,900
Amazing.

701
00:43:30,900 --> 00:43:33,060
I've got listener questions or community questions.

702
00:43:33,060 --> 00:43:35,900
Let me just hit you with a few of them, aren't I?

703
00:43:35,900 --> 00:43:38,140
Do you still see the old TXO trainers?

704
00:43:38,140 --> 00:43:39,140
Oh, yeah.

705
00:43:39,140 --> 00:43:43,620
Oh, I was talking to Steph today because she's got bad knees like me and we're talking,

706
00:43:43,620 --> 00:43:48,100
she's giving me some good stretches for the ITB and stuff like, yeah, I talk to all of

707
00:43:48,100 --> 00:43:49,100
them.

708
00:43:49,100 --> 00:43:50,100
Yeah, they're fantastic.

709
00:43:50,100 --> 00:43:52,100
And they're on 28 as well.

710
00:43:52,100 --> 00:43:54,700
All of their workouts are still available on 28.

711
00:43:54,700 --> 00:43:57,860
So all of my TXO content is available on 28.

712
00:43:57,860 --> 00:44:01,420
And they've all been very supportive and just so gorgeous in the transition.

713
00:44:01,420 --> 00:44:03,540
And I love them all.

714
00:44:03,540 --> 00:44:04,540
I love them all.

715
00:44:04,540 --> 00:44:10,540
And especially Tash Jack, who I see maybe three or four times a week, she trains me and

716
00:44:10,540 --> 00:44:11,540
we train together.

717
00:44:11,540 --> 00:44:14,980
So I'm very connected to my trainers, love them.

718
00:44:14,980 --> 00:44:17,260
Somebody wants to know, have you got any fitness expos coming up?

719
00:44:17,260 --> 00:44:19,660
You're planning to hit any fitness expos?

720
00:44:19,660 --> 00:44:21,860
Oh, I would love to.

721
00:44:21,860 --> 00:44:25,180
I was all ready to go for FitHer.

722
00:44:25,180 --> 00:44:28,460
And then I just got an email saying it wasn't happening.

723
00:44:28,460 --> 00:44:29,780
So I don't know.

724
00:44:29,780 --> 00:44:31,460
Times are tough.

725
00:44:31,460 --> 00:44:34,100
And it was an all female fitness expos.

726
00:44:34,100 --> 00:44:36,180
It was fantastic FitHer

727
00:44:36,180 --> 00:44:39,700
And I did it last year and all the ninjas came out and we had like a hundred people and

728
00:44:39,700 --> 00:44:41,620
we did all these workouts was fantastic.

729
00:44:41,620 --> 00:44:44,660
But yeah, I just got an email saying sorry, it's not happening.

730
00:44:44,660 --> 00:44:45,660
So I don't know.

731
00:44:45,660 --> 00:44:47,060
I don't know what happened there.

732
00:44:47,060 --> 00:44:51,500
But if there are any fitness expos happening, I would love to be there and I will be there.

733
00:44:51,500 --> 00:44:52,500
So keep an eye out.

734
00:44:52,500 --> 00:44:53,900
I'll put in the community.

735
00:44:53,900 --> 00:44:54,900
Yeah.

736
00:44:54,900 --> 00:44:55,900
Cool.

737
00:44:55,900 --> 00:44:58,300
One of the first questions that I got was, I've got the feeling this was a tough year for

738
00:44:58,300 --> 00:44:59,300
Tiff.

739
00:44:59,300 --> 00:45:00,300
How is she doing?

740
00:45:00,300 --> 00:45:02,300
I'm doing well.

741
00:45:02,300 --> 00:45:03,900
I'm doing really, really well.

742
00:45:03,900 --> 00:45:04,900
Yes.

743
00:45:04,900 --> 00:45:13,380
Yeah, and thank you for asking.

744
00:45:13,380 --> 00:45:14,620
That's really nice actually.

745
00:45:14,620 --> 00:45:15,620
It is.

746
00:45:15,620 --> 00:45:19,220
What are your plans for the community, the TXO community?

747
00:45:19,220 --> 00:45:25,980
Oh, it's living as it always has and it exists as a TXO community because it's very important

748
00:45:25,980 --> 00:45:31,260
that they feel it's like they're safe space in their little sanctuary and Sam really understood

749
00:45:31,260 --> 00:45:32,260
that too.

750
00:45:32,260 --> 00:45:36,140
So I don't have any plans for it.

751
00:45:36,140 --> 00:45:37,900
It's just, it will live on it.

752
00:45:37,900 --> 00:45:39,300
It's living on at the moment.

753
00:45:39,300 --> 00:45:40,300
Yeah.

754
00:45:40,300 --> 00:45:42,740
So do you still like have moderators in there?

755
00:45:42,740 --> 00:45:45,740
Are you still managing that or is it just kind of for them?

756
00:45:45,740 --> 00:45:49,740
Yeah, there's a very small team Tiff in there still.

757
00:45:49,740 --> 00:45:50,740
And I'm in there.

758
00:45:50,740 --> 00:45:54,260
I'm in there every day, even though I'm not posting as much as I used to.

759
00:45:54,260 --> 00:45:55,580
I should get back on that.

760
00:45:55,580 --> 00:45:56,580
I will adapt.

761
00:45:56,580 --> 00:45:57,580
No, sure.

762
00:45:57,580 --> 00:45:58,580
Not just.

763
00:45:58,580 --> 00:46:03,260
So I'm trying to touch base with them at least a couple of times a week and I'm constantly

764
00:46:03,260 --> 00:46:05,540
in there reading all of their wonderful posts.

765
00:46:05,540 --> 00:46:06,540
I love it.

766
00:46:06,540 --> 00:46:09,060
Still doing their little, their welfies each day.

767
00:46:09,060 --> 00:46:10,060
I see them as well.

768
00:46:10,060 --> 00:46:11,060
Yeah, yes.

769
00:46:11,060 --> 00:46:12,060
The welfies

770
00:46:12,060 --> 00:46:13,540
Yeah, they're still happening.

771
00:46:13,540 --> 00:46:15,260
I love it so much.

772
00:46:15,260 --> 00:46:16,260
Yeah.

773
00:46:16,260 --> 00:46:23,820
Do you have any input into how your content, your recipes, workouts, etc. or are portrayed

774
00:46:23,820 --> 00:46:24,820
in 28?

775
00:46:24,820 --> 00:46:26,620
Oh, how they would, what?

776
00:46:26,620 --> 00:46:31,220
They haven't changed, so they're transferred over and they exist as they were.

777
00:46:31,220 --> 00:46:32,420
So they haven't changed.

778
00:46:32,420 --> 00:46:37,140
So yes, I guess I do, but they just haven't changed at all.

779
00:46:37,140 --> 00:46:43,660
Like they've not been re-edited or cut up or they just exist as they did before.

780
00:46:43,660 --> 00:46:44,660
Right.

781
00:46:44,660 --> 00:46:48,300
So there might be like a different way that you would navigate to find things because

782
00:46:48,300 --> 00:46:49,300
there's a different app.

783
00:46:49,300 --> 00:46:50,300
Yeah.

784
00:46:50,300 --> 00:46:51,300
But they're all just there.

785
00:46:51,300 --> 00:46:52,300
Absolutely.

786
00:46:52,300 --> 00:46:53,300
Search them.

787
00:46:53,300 --> 00:46:54,300
But yeah, they're all there.

788
00:46:54,300 --> 00:46:55,300
All the content has just been moved over.

789
00:46:55,300 --> 00:46:56,300
Yeah.

790
00:46:56,300 --> 00:46:58,500
This is an interesting one, both of your perspectives.

791
00:46:58,500 --> 00:47:00,060
I think that's me and you.

792
00:47:00,060 --> 00:47:01,060
Okay.

793
00:47:01,060 --> 00:47:06,300
Our perspectives on understanding and navigating the re-emergence of the super thin aesthetic

794
00:47:06,300 --> 00:47:10,780
and the performance of body checking and glorification of skinny across socials.

795
00:47:10,780 --> 00:47:12,220
This is with all these weight loss jabs, right?

796
00:47:12,220 --> 00:47:13,220
The skinny thing is back

797
00:47:13,220 --> 00:47:14,380
I have seen this.

798
00:47:14,380 --> 00:47:15,380
The heroin chic.

799
00:47:15,380 --> 00:47:17,420
Oh, for God's sake.

800
00:47:17,420 --> 00:47:18,420
Oh, my goodness.

801
00:47:18,420 --> 00:47:21,740
It really is infiltrating, isn't it?

802
00:47:21,740 --> 00:47:27,580
And I am seeing it a lot and it's really quite scary because I thought we were building strong

803
00:47:27,580 --> 00:47:32,740
bodies and I was really excited when it was all about lifting and strength and we were

804
00:47:32,740 --> 00:47:38,820
getting booties, glutes and arms like Miley Cyrus and all this like people come to me saying

805
00:47:38,820 --> 00:47:41,900
I want Miley Cyrus's arms or want JLo's abs.

806
00:47:41,900 --> 00:47:42,900
I want Beyonce's booty.

807
00:47:42,900 --> 00:47:45,100
I'd be like, oh, yeah, we've got to work hard.

808
00:47:45,100 --> 00:47:46,180
We've got to lift some weights.

809
00:47:46,180 --> 00:47:47,180
We can do that.

810
00:47:47,180 --> 00:47:48,180
We can do that.

811
00:47:48,180 --> 00:47:50,540
But yeah, lately it's been like, I want thigh gap.

812
00:47:50,540 --> 00:47:51,540
I'm like, hang on a minute.

813
00:47:51,540 --> 00:47:53,660
It's like not 2000.

814
00:47:53,660 --> 00:47:55,620
What are we talking about?

815
00:47:55,620 --> 00:47:56,620
Exactly.

816
00:47:56,620 --> 00:47:58,660
It's scary, isn't it?

817
00:47:58,660 --> 00:47:59,660
Yeah.

818
00:47:59,660 --> 00:48:05,860
And ballet boobs, the flatness like skinny ballet boobs and I guess that’s positive for the people

819
00:48:05,860 --> 00:48:09,100
who are naturally flat chested I suppose. I don't feel like pressure to go out and

820
00:48:09,100 --> 00:48:10,100
get a boob job

821
00:48:10,100 --> 00:48:11,900
I got ballet boobs.

822
00:48:11,900 --> 00:48:17,060
But yeah, I do think it's a little bit dangerous to glorify the skininess and not talk about

823
00:48:17,060 --> 00:48:18,060
the strength.

824
00:48:18,060 --> 00:48:19,060
That's really.

825
00:48:19,060 --> 00:48:22,100
Yeah, it's shocked me that we're letting that in.

826
00:48:22,100 --> 00:48:26,820
And look, Ozempic and all of that, it does have its places at all for those who are

827
00:48:26,820 --> 00:48:30,780
morbidly obese and I think about the contestants I trained on the biggest loser and how much

828
00:48:30,780 --> 00:48:33,180
that would have helped them, especially food noise.

829
00:48:33,180 --> 00:48:34,180
Yeah.

830
00:48:34,180 --> 00:48:41,180
And it would have helped so much alongside good nutrition, training and education and good

831
00:48:41,180 --> 00:48:46,660
psychological help with their, you know, I think eating disorders, binge eating disorders

832
00:48:46,660 --> 00:48:53,780
and also good training and all those things would work together to magic up really healthy

833
00:48:53,780 --> 00:48:54,780
body.

834
00:48:54,780 --> 00:48:57,740
But, you know, I worry about Ozempic on its own.

835
00:48:57,740 --> 00:49:02,980
I think you need to for long term be training and educated in food.

836
00:49:02,980 --> 00:49:05,620
Yeah, absolutely.

837
00:49:05,620 --> 00:49:11,220
And I think there's also some pretty clear research that any of those weight loss drugs, I

838
00:49:11,220 --> 00:49:12,780
agree that I think they have their place.

839
00:49:12,780 --> 00:49:14,500
I'm not shaming anybody.

840
00:49:14,500 --> 00:49:18,940
But they will sap bone density and stuff from your body.

841
00:49:18,940 --> 00:49:26,020
You've got to, you've got to be really on it with the protein and the nutrition and supporting

842
00:49:26,020 --> 00:49:27,260
what your body needs.

843
00:49:27,260 --> 00:49:29,980
Yeah, and lifting which increases your body.

844
00:49:29,980 --> 00:49:30,980
Yeah.

845
00:49:30,980 --> 00:49:33,260
So I don't know, worry about it.

846
00:49:33,260 --> 00:49:34,740
Yeah, it's a new trend.

847
00:49:34,740 --> 00:49:35,740
I don't love it.

848
00:49:35,740 --> 00:49:36,740
I don't love it.

849
00:49:36,740 --> 00:49:38,180
I don't love a lot of things at the moment.

850
00:49:38,180 --> 00:49:40,820
I think we've gone backwards in so many areas.

851
00:49:40,820 --> 00:49:41,820
Haven't we?

852
00:49:41,820 --> 00:49:42,820
We have.

853
00:49:42,820 --> 00:49:47,660
The sexism and the misogyny that's all come back and then alongside all of this women trying

854
00:49:47,660 --> 00:49:51,780
to be, you know, this 90s thin, like shrink their bodies.

855
00:49:51,780 --> 00:49:56,340
Like we thought we'd passed all of that, but it was so easy to just switch straight back.

856
00:49:56,340 --> 00:49:57,940
Like, were we really passed it?

857
00:49:57,940 --> 00:50:00,140
You know, or were we just suppressing it?

858
00:50:00,140 --> 00:50:01,140
Yeah.

859
00:50:01,140 --> 00:50:02,140
Yeah.

860
00:50:02,140 --> 00:50:05,020
Diet culture, it's just, it's toxic.

861
00:50:05,020 --> 00:50:06,020
It's toxic.

862
00:50:06,020 --> 00:50:07,020
Were we just suppressing it?

863
00:50:07,020 --> 00:50:08,020
That's what I think.

864
00:50:08,020 --> 00:50:10,860
Were people just like trying to get on board with the body positivity?

865
00:50:10,860 --> 00:50:11,860
Yeah.

866
00:50:11,860 --> 00:50:13,780
Because it was not cool not to be.

867
00:50:13,780 --> 00:50:17,140
But now it's like, okay, well, now I've got this access to this thing.

868
00:50:17,140 --> 00:50:19,140
I'm just going to go as skinny as I can.

869
00:50:19,140 --> 00:50:21,180
Anyway, that's a bigger conversation.

870
00:50:21,180 --> 00:50:26,500
Tiff, essentially the rest of the questions are all just, which we've already covered.

871
00:50:26,500 --> 00:50:27,500
Like, what's next?

872
00:50:27,500 --> 00:50:28,500
I don't know.

873
00:50:28,500 --> 00:50:29,500
I don't know.

874
00:50:29,500 --> 00:50:30,500
I don't know.

875
00:50:30,500 --> 00:50:31,500
I don't know.

876
00:50:31,500 --> 00:50:33,580
Tiff, it has been such a pleasure.

877
00:50:33,580 --> 00:50:35,820
Thank you for having me Cass

878
00:50:35,820 --> 00:50:36,820
Thank you.

879
00:50:36,820 --> 00:50:39,020
Yeah, so good to see you.

880
00:50:39,020 --> 00:50:42,140
Thank you to those who asked questions in the community as well.

881
00:50:42,140 --> 00:50:43,140
It was really gorgeous.

882
00:50:43,140 --> 00:50:44,140
So thank you.

883
00:50:44,140 --> 00:50:45,460
Congratulations on all of it.

884
00:50:45,460 --> 00:50:48,620
I mean, I think when I move selling the business, stepping back.

885
00:50:48,620 --> 00:50:58,620
[MUSIC]

886
00:50:58,620 --> 00:51:01,200
(upbeat music)